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Brand from the inside: eight essentials to emotionally connect your employees to your business

Author: Sartain, Libby ; Schumann, MarkPublisher: Jossey-Bass, 2006.Language: EnglishDescription: 262 p. ; 24 cm.ISBN: 9780787981891Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6953.5 .S37 2006
(Browse shelf)
Available 900196413
Total holds: 0

Includes bibliographical references and index


Brand From the Inside Eight Essentials to Emotionally Connect Your Employees to Your Business Contents Introduction PART ONE: GET SMART! 1 2 Essential #1: Discover Essential #2: Commit 3 21 PART TWO: GET READY! 3 4 Essential #3: Diagnose Essential #4: Prepare 63 92 PART THREE: GET IT DONE! 5 6 7 8 Essential #5: Create Essential #6: Apply Essential #7: Market Essential #8: Nurture 119 158 195 218 PART FOUR: WHAT IT MEANS FOR YOU 9 You and Employer Brand Notes Acknowledgments The Authors Index 241 244 249 251 253

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