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Core economics for managers

Author: Gans, Joshua Publisher: Thomson, 2005.Language: EnglishDescription: 206 p. : Graphs ; 24 cm.ISBN: 0170124754Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HB171 .G36 2005
(Browse shelf)
001252569
Available 001252569
Total holds: 0

Includes bibliographical references and index

Digitized

Core Economics for Managers Contents To the instructor Acknowledgements I Introduction -- why should managers study economics? Understanding your business's place in the world Economic decision-making Creating value and bargaining Understanding the market Summary Part I: Decision-making 2 Individual decision-making Framing decisions Solving the tree Common decision-making pitfalls Summary 3 Cooperative decision-making Creating value through exchange But what about price? Identifying player roles Willingness-to-pay Willingness-to-sell Value creation with many agents Summary 4 Strategic decision-making Sequential move games Simultaneous move games Repeated games Summary Part II: Negotiations 5 Bilateral negotiations Classifying two-player transactions Price formulation in buyer-seller exchange Sharing costs Summary 6 Multilateral negotiations How do monopolies arise? viii x I 2 5 7 10 11 13 15 15 18 22 26 27 27 30 32 33 36 38 43 45 45 53 62 63 65 67 67 70 75 78 79 79 Negotiations with a monopolist Competition among buyers Many buyers and sellers Summary 7 Changing negotiations Scarcity and market power Hold-up problems Summary Part III: Pricing 8 Mass market pricing Simple pricing Pricing strategies Summary 9 Strategic pricing Strategic pricing and competition Product differentiation Strategic investments Tacit collusion Summary 10 Informative pricing No barriers to entry Barriers to entry Manipulating price signals Paying for entry Summary 82 85 88 96 98 99 102 111 113 115 115 127 136 137 137 144 148 151 153 154 154 156 159 161 162 Part IV: Contracting I I External contracting A definition of the firm The importance of property rights A simple motivating example Misconceptions about firm boundaries Market imperfections and integration Incomplete contracts and integration Markets for ownership Summary 12 Incentive contracting Putting outcome-based incentives into contracts Noisy performance measures Distorted performance measures 163 165 166 166 167 172 175 177 179 179 181 182 185 188 Screening Incentives for teams Summary 13 Relational contracting Committing to incentives Continuing the relationship Summary Index 190 191 192 193 193 195 198 201

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