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Management strategy

Author: Spulber, Daniel F. Publisher: McGraw-Hill/Irwin, 2004.Language: EnglishDescription: 431 p. : Graphs ; 27 cm. includes CD-ROM / DVDISBN: 0072388099Type of document: BookBibliography/Index: Includes bibliographical references and indexContents Note: CD available inside back cover
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.28 .S78 2004
(Browse shelf)
001252545
Available 001252545
Total holds: 0

Includes bibliographical references and index

CD available inside back cover

Digitized

Management Strategy Brief Table of Contents PART ONE Management Strategy 1 1 Designing Management Strategy 2 2 Value-Driven Strategy 26 PART TWO External Analysis and Internal Analysis 61 3 External Analysis: Customers and Suppliers 62 4 External Analysis: Competitors and Partners 86 5 Internal Analysis: Organizational Structure and Performance 112 6 Internal Analysis: Organizational Abilities and Incentives 136 PART THREE Competitive Advantage 159 7 Competitive Advantage and Value Creation 160 8 Cost Advantage 187 9 Differentiation Advantage 214 10 Transaction Advantage 242 PART FOUR Competitive Strategy 281 11 Competition 282 12 Entry Barriers and Entry Strategy 312 PART FIVE Strategy and Organizational Structure 351 13 Corporate Strategy and Horizontal Organizational Structure 352 14 Transaction Costs and Vertical Organizational Structure 376 Conclusion 412 Index 415

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