Hayleys PLC (B3): dipped products PCL (DPL): firstlight for suppliers
Author: Hunter, Mark ; Van Wassenhove, Luk N.INSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enbling the firm to strengthen relationships with key stakeholders (unions and customers). Nonetheless, the question of the long-term economic viability of the effort remained.Pedagogical Objectives: How can one use company values to federate disparate initiatives into a single, strong corporate responsibility programme at the heart of corporate strategy? How can managers determine the economic viability of a successful CSR programme? What are the reputational implications of success or failure, and their effects on corporate strategy?| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008749 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
How can one use company values to federate disparate initiatives into a single, strong corporate responsibility programme at the heart of corporate strategy? How can managers determine the economic viability of a successful CSR programme? What are the reputational implications of success or failure, and their effects on corporate strategy?
In 2004, Hayleys PLC, a leading Sri Lanka multinational with operations in diverse sectors, decided to unite all its separate environmental and social initiatives into a single corporate responsibility effort. The programme build on strong corporate values and in certain sectors was immediately successful, enbling the firm to strengthen relationships with key stakeholders (unions and customers). Nonetheless, the question of the long-term economic viability of the effort remained.
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