INSEAD Library

Vol. 1, "Entrepreneur journeys", 250 p.; Vol. 2, "Bootstrapping: weapon of mass reconstruction", 230 p.; Vol.3 "Positioning: how to test, validate, and bring your idea to market", 253 p.; Vol. 4, "Need of the hour", 235 p.

Digitized

Entrepreneur Journeys Volume 1 Contents i. Prologue ii. Bootstrapping a. Bootstrapping To Billions Jerry Rawls, Finisar b. Happily Bootstrapping Sridhar Vembu, AdventNet iii. Taking On Giants a. Connecting With Your Intimate Bot b. The Gap In Google's Defenses Steve Hafner, Kayak c. Google's Achilles' Heel Gautam Godhwani, SimplyHired d. Vertical Ad Networks -- An Emerging Trend Russ Fradin, Adify iv. Disrupting Business Models a. The Next VMware Philippe Courtot, Qualys b. A Recession-Proof Corner Of The Tech Sector Steve Singh, Concur v. Addressing Unmet Market Needs a. Latin America's E-Commerce Leader Marcos Galperin, MercadoLibre b. A Technological Fix For Education Edward Fields, HotChalk vi. Tackling Planet Scale Problems a. Hydro-Alchemy Hans Peter Michelet, Energy Recovery Incorporated (ERI) b. Mobile Microfinance Carol Realini, Obopay c. Lighting The Way In India Harish Hande, SELCO vii. Epilogue ix xi 1 5 25 29 39 41 45 49 63 67 85 87 101 103 107 135 139 155 157 161 173 177 189 191 195 211 215 229 233 249 Volume 2 : Bootstrapping: Weapon Of Mass Reconstruction Contents i. Prologue ii. Doing More with Less a. The Real VCs Of Silicon Valley b. Fund Envy c. Bootstrapping, Montana Style Greg Gianforte, RightNow iii. Getting Started with Little or No Capital a. Passion and Leverage Cree Lawson, Travel Ad Network Beatrice Tarka, Mobissimo b. Barack Obama's Finance Lesson Om Malik, GigaOM Rafat Ali, paidContent J. R. Johnson, VirtualTourist Guillaume Cohen, Veodia Wayne Krause, Hydro Green Energy c. Weapon of Mass Reconstruction Scott Wainner, SysOpt and ResellerRatings Ramu Yalamanchi, hi5 iv. Validating The Market -- On The Cheap a. Carts Ahead Of Horses Murli Thirumale, Ocarina Manoj Saxena, Webify v. Resurrecting The Dead a. Silicon Lazarus Lars Dalgaard, SuccessFactors vi. Epilogue xi xiii 1 5 9 13 29 31 35 49 59 63 77 95 107 121 133 137 149 163 165 167 181 197 199 203 229 Volume 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Contents i. Prologue ii. Going Vertical a. Web 3.0 -- Under Construction Siva Kumar, TheFind Venky Harinarayan, Kosmix Mattias Miksche, Stardoll b. Bootstrapped Web 3.0 Samir Arora, Glam Media iii. Cloud Computing a. Deconstructing the Cloud Ken Rudin, LucidEra Mike Cordano, Fabrik Kent Plunkett, Salary.com b. India, Inc., Beware Umberto Milletti, InsideView Steve Adams, Sabrix c. SaaS-ing Back at the Economy Jim Heeger, PayCycle Brian Jacobs, Emergence Capital d. SaaS on a Shoestring iv. Collaboration a. Kill the Business Trip Sharat Sharan, ON24 D. D. Ganguly, DimDim v. Content Publishing a. Lost Talent Found Online Kevin Weiss, iUniverse Jeff Housenbold, Shutterfly b. Gaming the Recession John Welch, PlayFirst vi. Epilogue vii. Appendix: Clarify Your Story xi xiii 1 5 13 19 25 29 49 51 55 67 81 95 97 103 121 123 137 155 157 159 163 173 185 187 191 203 225 229 243 245 Volume 4: Innovation: Need of the Hour Contents i. Prologue xi xv 1 5 21 59 69 71 75 87 99 101 105 119 123 137 141 155 157 161 175 189 201 203 215 219 233 ii. Legendary Innovators a. Innovation, Need of the Hour Judy Estrin Eric Benhamou Paul Cook iii. Innovators in Academia a. Universities Need to Play Bigger Roles Tom Leighton, Akamai Xunming Deng, Xunlight iv. Cross-Domain Innovators a Barriers to Innovation Ashar Aziz, FireEye b. Healing Healthcare Jonathan Bush, athenahealth c. The Smart-Grid Dilemma Cree Edwards, eMeter Shoestring Innovators a. Open Source Means Business Brian Behlendorf, CollabNet Rod Johnson, SpringSource John Roberts, SugarCRM b. Free to Innovate Paul Kocher, Cryptography Research c. Advice for Laid-Off Engineers Michelle Munson, Aspera vi. Epilogue