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Supply chain restructuring at Portugal Telecom (A and B)

Author: Machado, José Alves ; Dierickx, Ingemar ; Almeida Costa, Luis INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 19 p. + 26 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Part 1 of the case provides a detailed description of the situation before the start of the project at PT. It enables students to diagnose problems, identify opportunities, propose solutions, and support those proposals by referring to the relevant theory from economics, strategy and negotiation analysis. Part 2 describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.) as well as the rationale that supports those steps. The teaching note provides a teaching plan and draws the links with the relevant theoretical material from the fields of Economics, Strategy and Negotiation Analysis. Part 2 describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.) as well as the rationale that supports those steps. The teaching note provides a teaching plan and draws the links with the relevant theoretical material from the fields of Economics, Strategy and Negotiation Analysis.Pedagogical Objectives: To enable students to gain a sophisticated understanding of: 1. The practice of negotiation within a large procurement department 2. The institutional aspects of setting up and running a large procurement department 3. A broad range of supply chain restructuring moves implemented at PT and other companies 4. The theoretical bases (from economics, strategy and negotiation analysis) for these supply chain restructuring efforts
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Part 1 of the case provides a detailed description of the situation before the start of the project at PT. It enables students to diagnose problems, identify opportunities, propose solutions, and support those proposals by referring to the relevant theory from economics, strategy and negotiation analysis. Part 2 describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.) as well as the rationale that supports those steps. The teaching note provides a teaching plan and draws the links with the relevant theoretical material from the fields of Economics, Strategy and Negotiation Analysis. Part 2 describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.) as well as the rationale that supports those steps. The teaching note provides a teaching plan and draws the links with the relevant theoretical material from the fields of Economics, Strategy and Negotiation Analysis.

To enable students to gain a sophisticated understanding of: 1. The practice of negotiation within a large procurement department 2. The institutional aspects of setting up and running a large procurement department 3. A broad range of supply chain restructuring moves implemented at PT and other companies 4. The theoretical bases (from economics, strategy and negotiation analysis) for these supply chain restructuring efforts

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