INSEAD Library

Includes bibliographical references and index

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Mainstreaming Corporate Responsibility Contents About the Editors Acknowledgements Foreword: by J. Frank Brown, INSEAD and Thomas S. Robertson, Wharton School PART ONE ­ INTRODUCTION 1. Mainstreaming Corporate Responsibility N. Craig Smith, INSEAD, and Gilbert Lenssen, EABIS 2. Business as Usual is Not the Answer to Society's Problems N. Craig Smith, INSEAD and Halina Ward, IIED PART TWO ­ STRATEGY 3. Corporate Responsibility in Strategy Andrew M. Pettigrew, Said Business School, University of Oxford 4. Microsoft: Bringing Technology to the Aging Population Maurizio Zollo, Bocconi University and Robert J. Crawford, INSEAD 5. IBM in China: Responding to a Government's Social Initiatives Steven White, CEIBS 6. IBERDROLA: A Utility's Approach to Sustainability and Stakeholder Management Tanguy Jacopin, IESE Business School, Serge Poisson-de Haro, HEC Montréal and Joan Fontrodona, IESE Business School PART THREE ­ ACCOUNTING 7. Corporate Responsibility in Accounting Dennis Oswald, University of Michigan 8. End: CSR and Performance Measurement Anna Pistoni and Lucrezia Songini, Bocconi University 9. Novo Nordisk A/S ­ Integrating Sustainability into Business Practice Mette Morsing, Copenhagen Business School and Dennis Oswald, University of Michigan xi xiii xv 1 2 8 11 12 21 43 55 79 80 97 142 10. From Grace to Disgrace: The Rise and Fall of Arthur Andersen N. Craig Smith, INSEAD and Michelle Quirk, London Business School PART FOUR ­ FINANCE 11. Corporate Social Responsibility in Finance John Becker-Blease, Washington State University 12. Maximizing Shareholder Value: An Ethical Responsibility? Theo Vermaelen, INSEAD 13. Veridian: Putting a Value on Values Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School PART FIVE ­ ECONOMICS 14. Corporate Responsibility in Economics H. Landis Gabel, INSEAD 15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty N. Craig Smith, INSEAD and Robert J. Crawford, London Business School 16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria lrich Steger and Aileen lonescu-Somers, IMD PART SIX ­ ENTREPRENEURSHIP 17. Corporate Responsibility in Entrepreneurship Filipe Santos, INSEAD 18. innocent: Values and Value David Grayson and Robert Brown, Cran field School of Management 19. Waste Concern: Turning a Problem into a Resource Johanna Mair and Jordan Mitchell, IESE Business School PART SEVEN ­ MARKETING 20. Corporate Responsibility in Marketing C.B. Bhattacharya, Boston University and Sankar Sen, Baruch College, City University of New York 21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility N. Craig Smith, INSEAD 22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? N. Craig Smith, INSEAD and Josephine Brennan, London Business School 23. GlaxoSmithKline and Access to Essential Medicines N. Craig Smith, INSEAD and Anne Duncan, London Business School 167 197 198 206 219 247 248 264 291 303 304 311 332 353 354 364 382 417 PART EIGHT ­ ORGANIZATIONAL BEHAVIOUR AND HUMAN RESOURCE MANAGEMENT 24. Corporate Responsibility in Organizational Behaviour Mette Morsing, Copenhagen Business School 25. betapharm: Be Different or Die Andre Habisch and Stephan Kaiser, Ingolstadt School of Management and Nigel Roome, Erasmus 26. The TPG-WFP Partnership: Looking for a Partner Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD PART NINE -- OPERATIONS MANAGEMENT 27. Corporate Responsibility in Operations Management Luk N. Van Wassenhove, INSEAD 28. illycaffè: Value Creation Through Responsible Supplier Relationships Francesco Perrini, Bocconi University and Angeloantonio Russo, Parthenope University 29. The Co-operative Group: Fairtrade Chocolate Adrian Clarke, Josephine Brennan, Stephanie Robertson and Chris Voss, London Business School 30. The Wal-Mart Supply Chain Controversy N. Craig Smith, INSEAD and Robert J. Crawford, London Business School Index 437 438 448 466 485 486 497 525 554 573