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Essentials of entrepreneurship and small business management

Author: Zimmerer, Thomas W. ; Scarborough, Norman M. ; Wilson, DougPublisher: Pearson , 2008.Edition: 5th international ed.Language: EnglishDescription: 728 p. : Graphs/Ill./Photos ; 28 cm.ISBN: 9780131579439Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.7 .S56 2008
(Browse shelf)
001196397
Available 001196397
Book Europe Campus
Main Collection
Print HD62.7 .S56 2008
(Browse shelf)
001196447
Available 001196447
Total holds: 0

Includes bibliographical references and index

Digitized

Essentials of Entrepreneurship and Small Business Management Brief Contents SECTION I The Challenge of Entrepreneurship 1 Chapter 1 The Foundations of Entrepreneurship 1 Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality 41 SECTION II Building the Business Plan: Beginning Considerations 83 Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan 83 Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan 122 Chapter 5 Forms of Business Ownership 159 Chapter 6 Franchising and the Entrepreneur 188 Chapter 7 Buying an Existing Business 220 SECTION III Building the Business Plan: Marketing and Financial Considerations 263 Chapter 8 Building a Powerful Marketing Plan 263 Chapter 9 E-Commerce and the Entrepreneur 310 Chapter 10 Pricing Strategies 355 Chapter 11 Creating a Successful Financial Plan 383 Chapter 12 Managing Cash Flow 424 SECTION IV Putting the Business Plan to Work: Sources of Funds 462 Chapter 13 Sources of Financing: Debt and Equity 462 Chapter 14 Choosing the Right Location and Layout 514 Chapter 15 Global Aspects of Entrepreneurship 559 Chapter 16 Building a New Venture Team and Planning for the Next Generation 596

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