Essentials of entrepreneurship and small business management
Author: Zimmerer, Thomas W. ; Scarborough, Norman M. ; Wilson, DougPublisher: Pearson , 2008.Edition: 5th international ed.Language: EnglishDescription: 728 p. : Graphs/Ill./Photos ; 28 cm.ISBN: 9780131579439Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus Main Collection |
HD62.7 .S56 2008
(Browse shelf) 001196397 |
Available | 001196397 | |||
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Europe Campus Main Collection |
HD62.7 .S56 2008
(Browse shelf) 001196447 |
Available | 001196447 |
Includes bibliographical references and index
Digitized
Essentials of Entrepreneurship and Small Business Management Brief Contents SECTION I The Challenge of Entrepreneurship 1 Chapter 1 The Foundations of Entrepreneurship 1 Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality 41 SECTION II Building the Business Plan: Beginning Considerations 83 Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan 83 Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan 122 Chapter 5 Forms of Business Ownership 159 Chapter 6 Franchising and the Entrepreneur 188 Chapter 7 Buying an Existing Business 220 SECTION III Building the Business Plan: Marketing and Financial Considerations 263 Chapter 8 Building a Powerful Marketing Plan 263 Chapter 9 E-Commerce and the Entrepreneur 310 Chapter 10 Pricing Strategies 355 Chapter 11 Creating a Successful Financial Plan 383 Chapter 12 Managing Cash Flow 424 SECTION IV Putting the Business Plan to Work: Sources of Funds 462 Chapter 13 Sources of Financing: Debt and Equity 462 Chapter 14 Choosing the Right Location and Layout 514 Chapter 15 Global Aspects of Entrepreneurship 559 Chapter 16 Building a New Venture Team and Planning for the Next Generation 596
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