Crowdsourcing: why the power of the crowd is driving the future of business
Author: Howe, Jeff Publisher: Crown Business 2008.Language: EnglishDescription: 311 p. ; 14 cm.ISBN: 9780307396204Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Main Collection |
HD6954 .H69 2008
(Browse shelf) 900208335 |
Available | 900208335 | |||
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Europe Campus Main Collection |
HD6954 .H69 2008
(Browse shelf) 001251777 |
Available | 001251777 |
Includes bibliographical references and index
Digitized
Crowdsourcing Why the Power of the Crowd is Driving the Future of Business Contents INTRODUCTION The Dawn of the Human Network SECTION I · HOW WE GOT HERE 1 1 · THE RISE OF THE AMATEUR Fueling the Crowdsourcing Engine 23 2 · FROM SO SIMPLE A BEGINNING Drawing the Blueprint for Crowdsourcing 47 3 · FASTER, CHEAPER, SMARTER, EASIER Democratizing the Means of Production 71 4 · THE RISE AND FALL OF THE FIRM Turning Community into Commerce SECTION II · WHERE WE ARE 98 5 · THE MOST UNIVERSAL QUALITY Why Diversity Trumps Ability 131 6 · WHAT THE CROWD KNOWS Collective Intelligence in Action 146 7 · WHAT THE CROWD CREATES How the I Percent Is Changing the Way Work Gets Done 177 8 · WHAT THE CROWD THINKS How the 10 Percent Filters the Wheat from the Chaff 9 · WHAT THE CROWD FUNDS Reinventing Finance, Ten Bucks at a Time SECTION III * WHERE WE'RE GOING 223 247 10 TOMORROW'S CROWD The Age of the Digital Native 261 11 · CONCLUSION The Rules of Crowdsourcing Notes Acknowledgments Index 278 289 301 304
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