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Crowdsourcing: why the power of the crowd is driving the future of business

Author: Howe, Jeff Publisher: Crown Business 2008.Language: EnglishDescription: 311 p. ; 14 cm.ISBN: 9780307396204Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6954 .H69 2008
(Browse shelf)
Available 900208335
Book Europe Campus
Main Collection
Print HD6954 .H69 2008
(Browse shelf)
Available 001251777
Total holds: 0

Includes bibliographical references and index


Crowdsourcing Why the Power of the Crowd is Driving the Future of Business Contents INTRODUCTION The Dawn of the Human Network SECTION I · HOW WE GOT HERE 1 1 · THE RISE OF THE AMATEUR Fueling the Crowdsourcing Engine 23 2 · FROM SO SIMPLE A BEGINNING Drawing the Blueprint for Crowdsourcing 47 3 · FASTER, CHEAPER, SMARTER, EASIER Democratizing the Means of Production 71 4 · THE RISE AND FALL OF THE FIRM Turning Community into Commerce SECTION II · WHERE WE ARE 98 5 · THE MOST UNIVERSAL QUALITY Why Diversity Trumps Ability 131 6 · WHAT THE CROWD KNOWS Collective Intelligence in Action 146 7 · WHAT THE CROWD CREATES How the I Percent Is Changing the Way Work Gets Done 177 8 · WHAT THE CROWD THINKS How the 10 Percent Filters the Wheat from the Chaff 9 · WHAT THE CROWD FUNDS Reinventing Finance, Ten Bucks at a Time SECTION III * WHERE WE'RE GOING 223 247 10 TOMORROW'S CROWD The Age of the Digital Native 261 11 · CONCLUSION The Rules of Crowdsourcing Notes Acknowledgments Index 278 289 301 304

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