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Why we buy: the science of shopping

Author: Underhill, Paco Publisher: Simon and Schuster, 2009.Edition: Updated and revised ed.Language: EnglishDescription: 306 p. ; 21 cm.ISBN: 9781416595243 ; 0684849135 ; 1416595244Type of document: BookNote: Doriot: for 2019-2020 courses Bibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Textbook Collection
Print HF5415.2 .U53 2009
(Browse shelf)
Consultation only 32419001197593
Book (short loan) Europe Campus
Textbook Collection
Print HF5415.2 .U53 2009
(Browse shelf)
Available 32419001197585
Book Middle East Campus
Textbook Collection
Print HF5415.2 .U53 2009
(Browse shelf)
Available 500017430
Total holds: 0

Doriot: for 2019-2020 courses

Includes index


Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Contents I: INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science is Born 2. What Retailers and Marketers Don't Know 3 28 II: WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic 42 50 61 77 89 III: MEN ARE FROM HOME DEPOT, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids 102 121 137 151 IV: SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time 15. Cash/Wrap Blues 16. Magic Acts 171 194 201 208 213 V: SCREEN SAVERS, JET LAG AND WHIRLING DERVISHES: THE CULTURE OF SHOPPING 17. The Internet 18. come Fly with Me 19. Windows of the World 20. Final Thoughts Acknowledgments Index 227 254 268 280 293 299

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