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Why we buy: the science of shopping

Author: Underhill, Paco Publisher: Simon and Schuster, 2009.Edition: Updated and revised ed.Language: EnglishDescription: 306 p. ; 21 cm.ISBN: 9781416595243 ; 0684849135 ; 1416595244Type of document: BookNote: Doriot: for 2019-2020 courses Bibliography/Index: Includes index
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Book (short loan) Asia Campus
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Doriot: for 2019-2020 courses

Includes index

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Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Contents I: INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science is Born 2. What Retailers and Marketers Don't Know 3 28 II: WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic 42 50 61 77 89 III: MEN ARE FROM HOME DEPOT, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids 102 121 137 151 IV: SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time 15. Cash/Wrap Blues 16. Magic Acts 171 194 201 208 213 V: SCREEN SAVERS, JET LAG AND WHIRLING DERVISHES: THE CULTURE OF SHOPPING 17. The Internet 18. come Fly with Me 19. Windows of the World 20. Final Thoughts Acknowledgments Index 227 254 268 280 293 299

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