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Hospitality industry in Asia

Publisher: Nanyang Technological University. Asian Business Case Center, 2007.Language: EnglishDescription: 158 p. ; 24 cm.ISBN: 978980589103Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC2000 .T6 H67 2007
(Browse shelf)
Available 900195621
Total holds: 0


Hospitality Industry in Asia Selected Case Studies Contents Preface Foreword Case Summaries 1. Making a Business Case for History: The Story of Raffles Hotel Singapore Jennie Chua vii 1 2. Banyan Tree Hotels and Resorts: Designing Romance Wee Beng Geok and Seow Jia Min 9 3 Asia Pacific Strategy for Online Hotel Reservations: Cendant Travel Distribution Services Nigel Goodwin and Judy A. Siguaw 27 4 Setting the Stage for Service: Drama-Based Workshops for Soft Skills Development Wee Beng Geok and Ivy Buche 51 5 Raffles International: Positioning the Acquired Swissotel Brand Nigel Goodwin, Elizabeth O'Neil and Russell Arthur Smith 67 6 Banyan Tree Hotels and Resorts 2003: International Marketing Management Xia Yang and Shirley Tan 79 7 Starwood Hotels and Resorts Worldwide Inc.: Strategies for Profitabilty and Growth in the Asia Pacific Region Leong Choon Chiang and D. G. Allampalli 93 8 Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation Nigel Goodwin and Russell Arthur Smith 117 9 Hotel Wuxi International: Evaluating a Hotel Project in China Leong Choon Chiang 127 10 InterContinental Resort Bali: Managing Communication in a Major Crisis Priscilla S. Rogers and Gunter Dufey 147 Note on the Contributors 157

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