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Business policy: a framework for analysis

Author: Murdick, Robert G. ; Echhouse, Richard H. ; Moor, R. Carl ; Zimmerer, Thomas W. Series: Grid series in management Publisher: Grid, 1980.Edition: 3rd ed.Language: EnglishDescription: 347 p. : Graphs ; 23 cm.ISBN: 088244204XType of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.28 .M873 1980
(Browse shelf)
Available 001266054
Total holds: 0

Includes bibliographical references and index


Business Policy: A Framework for Analysis Contents 1 THE STUDY OF BUSINESS STRATEGY, POLICIES AND PROBLEMS 1 2 To Whom This Book Is Addressed; Why Managers Fail; What We Show in This Book; Introduction to the Case Method of Learning; Objectives of the Business Policy Case Course THE FIELD OF ACTION The Environment of the Firm: Opportunities and Constraints; Organizing for Action; How to Evaluate the Board of Directors; How Policies Define and Bound the Field of Action; DecisionMaking and Executive Action 15 3 4 THE STRUGGLE FOR SURVIVAL AND PROSPERITY Problems in Small Firms; Problems in Larger Firms; Strategic Planning; Controlling the Total Company 65 FUNCTIONAL AREA -- MARKETING What is the Marketing Concept?; What Distinguishes the Good Marketer?; Analyze the Marketing Philosophy, Policies, Strategy and Operations; Marketing Policies for Company Strategy; Marketing Policy -- What to Do; How-to-do-it Plans and Tactics; The Marketing Mix -- A Summary; Marketing Pitfalls 127 5 FUNCTIONAL AREA -- ACCOUNTING AND FINANCE 151 Financial Analysis for Non-Financiers; Major Sources of Financial Information; Ratio Comparisons; How Can Accounting Help the Businessmen Make Decisions?; How Do I Start My Analysis?; Key Questions to be Answered for the Profit and Loss Statement; Ratios from the Balance Sheet or Both the Balance Sheet and P and L Statement; When is Break-Even Analysis Important?; Depreciation and Valuation of Inventories; Funds Flow Concept; Pro Forma Statements; Budgets; How to Improve Your Analytical Skills; Appendix A: How to Use Your Head in Computing; Appendix B: Breakeven Analysis; Appendix C: Definitions 6 7 FUNCTIONAL AREA -- PRODUCTION The Big Ideas; Policies; Typical General Manufacturing Problems; Five Major Systems for Analysis; Basic Types of Production; Check List for Analysis 197 FUNCTIONAL AREA -- ENGINEERING AND R and D 211 8 What is Engineering, Research and Development; stole of Engineering and Research (E and R); Basic Steps in the Design Process; Unified Sense of Direction; Policies; Typical General E and R Problems; Major Systems for Analysis; Checklist for Analysis HUMAN RESOURCES: PROBLEMS AND POLICIES 9 Most Problems are Ultimately People-Problems; How to Associate Problems and People; The Value of People -- Your Human Resources; Managerial Leadership; Problem Areas in Human Management; Summary Introduction; The Organization of Multinational Business; The Nature and Impact of U.S. Government Policy; The Nature and Impact of Host Government Policy; The Impact of Sociocultural and Economics Forces; Financial Management; Trade Barriers and International Agreements; Sources of Information 223 ANALYZING MULTINATIONAL BUSINESS 245 10 HOW TO MAKE AN INDUSTRY STUDY Relevance of the Industry Study; What is an Industy?; Major Concepts of an Industry Analysis; A Check List of Specific Items; Sources for Obtaining or Developing an Industry Study 265 11 12 13 HOW TO ANALYZE A CASE How to Structure the Analysis; How to Write a Case Report 273 CASE ANALYSIS ILLUSTRATED The Shaft Nursery and Landscape Co. Case; Analysis of the Shaft Company's Policies and Problems; Vogue Creations, Inc. Case; Analysis of Vogue's Policies and Problems 287 APPENDICES Symbols Used in Evaluation of Reports; Computer Program for 5-Year Financial Analysis with Application to Vogue Case 333

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