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Nudge: improving decisions about health, wealth, and happiness

Author: Thaler, Richard H. ; Sunstein, Cass R.Publisher: Penguin Books, 2009Language: EnglishDescription: 312 p. ; 21 cm. Ill.ISBN: 9780143115267Type of document: BookNote: Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 laureate is Richard Thaler.Bibliography/Index: Includes bibliographical references and index
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Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 laureate is Richard Thaler.

Includes bibliographical references and index

Digitized

Nudge Improving Decisions About Health, Wealth, and Happiness Contents Acknowledgments vii Introduction I PART 1 HUMANS AND ECONS 1 Biases and Blunders 17 2 Resisting Temptation 4o 3 Following the Herd 53 4 When Do We Need a Nudge? 74 5 Choice Architecture 83 PART 11 MONEY 6 Save More Tomorrow 105 7 Naïve Investing, 120 8 Credit Markets 134 9 Privatizing Social Security: Smorgasbord Style 147 PART III HEALTH 10 Prescription Drugs: Part D for Daunting 161 11 How to Increase Organ Donations 177 12 Saving the Planet 185 PART IV FREEDOM 13 Improving School Choices 201 14 Should Patients Be Forced to Buy Lottery Tickets? 209 15 Privatizing Marriage 217 PART V EXTENSIONS AND OBJECTIONS 16 A Dozen Nudges 231 17 Objections 239 18 The Real Third Way 255 19 Bonus Chapter: Twenty More Nudges 257 Postscript: November 2008 269 Notes 272 Bibliography 281 Index 3o3

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