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From multilatinas to global latinas: the new Latin American multinationals

Author: Casanova, Lourdes INSEAD Area: StrategyCorporate author:Vice Presidency for Sectors and Knowledge ; Integration and Trade Sector ; Office of Outreach and Partnerships ; European OfficePublisher: IDB, 2009.Language: EnglishDescription: 221 p. : Graphs/Ill. ; 27 cm. includes CD-ROM / DVDType of document: INSEAD BookBibliography/Index: Includes bibliographical referencesContents Note: 1 CD included inside back cover Abstract: Abstract not available
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Book Asia Campus
INSEAD Publications Display
Print HD2755.5 .C3 2009
(Browse shelf)
900195560
Available 900195560
INSEAD Book Europe Campus
Main Collection
Print HD2755.5 .C3 2009
(Browse shelf)
001295634
Available 001295634
INSEAD Book Europe Campus
Main Collection
Print HD2755.5 .C3 2009
(Browse shelf)
001248777
Available 001248777
Total holds: 0

Includes bibliographical references

1 CD included inside back cover

Abstract not available

Digitized

From Multilatinas to Global Latinas: The New Latin American Multinationals Table of Contents Prologue..............................................................................................................................iii Introduction....................................................................................................................... 1 Lourdes Casanova and Matthew Fraser Chapter I Vale - Brazil's Iron Fist........................................................................................... 30 Lourdes Casanova and Henning Hoeber Charpter Petrobras - A borderless Barrel..............................................................................48 Lourdes Casanova and Henning Hoeber Charpter III Embraer - Flying High in the Global Market....................................................... 70 Andrea Golstein and Manuel Mira Godinho Charpter IV Grupo Bimbo, S. A. de C. V. - The Mexican Bakery for the World................... 91 Lourdes Casanova and Matthew Fraser Charpter V CEMEX - A Concrete Case for Going Global.......................................................109 Lourdes Casanova, Matthew Fraser and Henning Hoeber Charpter VI American Movil - Going Movil: Growth of a Mexican Telecom Giant.............. 132 Lourdes Casanova and Matthew Fraser Charpter VII Pollo Campero - A Guatemala Chicken Flying Across Global Borders............. 152 Lourdes Casanova and Henning Hoeber Charpter VII Astrid and Gaston - a Mega-Merger of Tastes........................................................163 Lourdes Casanova * Henning Hoeber Charpter VIII Natura - Brazilian Cosmetics for the World........................................................ 169 Lourdes Casanova and Matthew Fraser Charpter IX Viña Concha y Toro - Chile's Global Wine.........................................................181 Lourdes Casanova and Ramón Molina Charpter X Politec - Brazilian IT Services with Global Reach.............................................. 188 Carlos Arruda, André Almeida and Lourdes Casanova Charpter XI Conclusion............................................................................................................... 201 Lourdes Casanova and Matthew Fraser Charpter XII References............................................................................................................... 217

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