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Handbook of pricing research in marketing

Author: Rao, Vithala R. Publisher: Edward Elgar , 2009.Language: EnglishDescription: 593 p. : Graphs ; 25 cm.ISBN: 9781847202406Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5416.5 .H363 2009
(Browse shelf)
Available 900216776
Book Europe Campus
Main Collection
Print HF5416.5 .H363 2009
(Browse shelf)
Available 001247978
Total holds: 0

Includes bibliographical references and index


Handbook of Pricing Research in Marketing Contents List of contributors Foreword Acknowledgments Introduction Vithala R. Rao PART I INTRODUCTION/FOUNDATIONS 1 Pricing objectives and strategies: a cross-country survey Vithala R. Rao and Benjamin Kartono 2 Willingness to pay: measurement and managerial implications Kamel Jedidi and Sharan Jagpal 3 Measurement of own- and cross-price effects Qing Liu, Thomas Otter and Greg M. Allenby 4 Behavioral pricing Aradhna Krishna 5 Consumer search and pricing Brian T Ratchford 6 Structural models of pricing Tat Chan, Vrinda Kadiyali and Ping Xiao 7 Heuristics in numerical cognition: implications for pricing Manoj Thomas and Vicki Morwitz 8 Price cues and customer price knowledge Eric T Anderson and Duncan 1. Simester PART II PRICING DECISIONS AND MARKETING MIX 9 Strategic pricing of new products and services Rabikar Chatterjee 10 Product line pricing Yuxin Chen 11 The design and pricing of bundles: a review of normative guidelines and practical approaches R. Venkatesh and Vijay Mahajan vii xix xxi 1 9 37 61 76 91 108 132 150 169 216 232 12 Pricing of national brands versus store brands: market power components, findings and research opportunities Koen Pauwels and Shuba Srinivasan 13 Trade promotions Chakravarthi Narasimhan 14 Competitive targeted pricing: perspectives from theoretical research John Zhang 15 Pricing in marketing channels Sudhir and Sumon Datta 16 Nonlinear pricing Raghuram Iyengar and Sunil Gupta 17 Dynamic pricing B. ( Seethu) Seetharaman PART III SPECIAL TOPICS 18 Strategic pricing: an analysis of social influences Wilfred Amaldoss and Sanjay Jain 19 Online and name-your-own-price auctions: a literature review Young-Hoon Park and Xin Wang 20 Pricing under network effects Hongju Liu and Pradeep K. Chintagunta 21 Advance selling theory Jinhong Xie and Steven M. Shugan 22 Pricing and revenue management Sheryl E. Kimes 23 Pharmaceutical pricing Samuel H. Kina and Marta Wosinska 24 Pricing for nonprofit organizations Yong Liu and Charles B. Weinberg 25 Pricing in services Stowe Shoemaker and Anna S. Mattila 26 Strategic pricing response and optimization in operations management Teck H. Ho and Xuanming Su Index 258 283 302 Z 319 K 355 384 P. 397 419 435 451 477 488 512 535 557 581

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