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Managerial economics: theory, applications, and cases

Author: Allen, W. Bruce ; Doherty, Neil A. ; Weigelt, Keith ; Mansfield, EdwinPublisher: Norton 2009.Edition: 7th ed.Language: EnglishDescription: 684 p. : Graphs/Ill. ; 24 cm.ISBN: 9780393932249Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.22 .M354 2009
(Browse shelf)
001247992
Available 001247992
Total holds: 0

Includes bibliographical references and index

Digitized

Managerial Economics Theory, Applications, and Cases Brief Contents PREFACE XV PART 1: THE NEED FOR A GUIDE CHAPTER 1 INTRODUCTION 2 1 23 PART 2: THE NATURE OF MARKETS CHAPTER 2 DEMAND THEORY 24 CHAPTER 3 CONSUMER BEHAVIOR AND RATIONAL CHOICE 60 PART 3: PRODUCTION AND COST CHAPTER 4 PRODUCTION THEORY 94 CHAPTER 5 THE ANALYSIS OF COSTS 127 93 PART 4: MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES CHAPTER 6 PERFECT COMPETITION 168 CHAPTER 7 MONOPOLY AND MONOPOLISTIC COMPETITION 198 168 PART 5: SOPHISTICATED MARKET PRICING CHAPTER 8 MANAGERIAL USE OF PRICE DISCRIMINATION 242 CHAPTER 9 BUNDLING AND INTRAFIRM PRICING 288 241 PART 6: THE STRATEGIC WORLD OF MANAGERS CHAPTER 10 OLIGOPOLY 334 CHAPTER 11 GAME THEORY 368 CHAPTER 12 AUCTIONS 403 333 PART 7: RISK, UNCERTAINTY, AND INCENTIVES CHAPTER 13 RISK ANALYSIS 430 CHAPTER 14 PRINCIPAL-AGENT ISSUES AND MANAGERIAL COMPENSATION 461 CHAPTER 15 ADVERSE SELECTION 505 429 PART 8: GOVERNMENT ACTIONS AND MANAGERIAL BEHAVIOR 533 CHAPTER 16 GOVERNMENT AND BUSINESS 534 APPENDIX A OPTIMIZATION TECHNIQUES 597 APPENDIX B DISCOUNTING AND PRESENT VALUES 627 APPENDIX C ANSWERS TO SELECT END-OF-CHAPTER PROBLEMS 635 APPENDIX D TABLES 659 INDEX 675

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