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Free market madness: why human nature is at odds with economics and why it matters

Author: Ubel, Peter A. Publisher: Harvard Business Press, 2009.Language: EnglishDescription: 257 p. ; 24 cm.ISBN: 9781422126097Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HB95 .U34 2009
(Browse shelf)
900196178
Available 900196178
Book Europe Campus
Main Collection
Print HB95 .U34 2009
(Browse shelf)
001247893
Available 001247893
Total holds: 0

Includes bibliographical references and index

Digitized

Free Market Madness Why Human Nature Is At Odds with Economics and Why It Matters Contents Preface Acknowledgments Part I: Maximizing Our Best Interests by Expanding Our Waistlines? ONE vii xiii The Invisible Hand Meets the Unconscious Brain 3 TWO Is the Obesity Epidemic a Consequence of Rational Choices? 13 Part II: The Rise of Behavioral Economics and Soft Paternalism THREE Bank Tellers, Fighter Pilots, and the Limits of Rationality 33 FOUR Cashews, Coffee Mugs, and the Birth of Behavioral Economics 47 65 FIVE Kinder, Gentler Paternalism Part Ill: Unconscious Appetites and Expanding Waistlines SIX SEVEN Irrational Tastes and Bottomless Soup Bowls Impulsive Behavior and the Battle Between Our Current and Future Selves 79 91 Part IV: Irrationality at Home, Office, and Hospital EIGHT NINE TEN Spacious Lawns and Long Commutes Risky Feelings and Cigarette Breaks The Price of Life and the Cost of Health Care 115 129 151 171 ELEVEN TWELVE Marketing and the Science of Persuasion Balancing Liberty and the Pursuit of Well-Being 191 THIRTEEN Can Government Combat Obesity Without Becoming a "Nanny State"? 205 Notes Index About the Author 227 241 257

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