The New business road test: what entrepreneurs and executives should do before writing a business plan
Author: Mullins, John W. Publisher: Pearson Education, 2006.Edition: 2nd ed.Language: EnglishDescription: 305 p. : Graphs ; 24 cm.ISBN: 0273708058Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD62.5 .M85 2006
(Browse shelf) 32419001195134 |
Available | 32419001195134 | |||
|
|
Europe Campus Main Collection |
HD62.5 .M85 2006
(Browse shelf) 32419001195142 |
Available | 32419001195142 |
Includes bibliographical references and index
Digitized
The New Business Road Test What Entrepreneurs and Executives Should Do before Writing a Business Plan Contents Why read this book? / ix Acknowledgements / xvi PART 1: Road test your new business idea / 1 1 My opportunity: why will or won't this work? / 3 2 Will the fish bite? / 25 3 Is tills a good market? / 51 4 Is this a good industry? / 77 5 How long will your advantage last? / 103 6 What drives your entrepreneurial dream? / 129 7 Can you and your team execute? / 147 8 Your connections matter: which matter most? / 171 9 Putting the seven domains to work to develop your opportunity / 189 10 What to do before you write your business plan / 207 PART 2: Toolkits for your road test / 225 11 How to learn what you don't know you don't know / 227 12 Market analysis worksheet / 241 13 Industry analysis checklist / 245 14 Do-it-yourself marketing research for your new business road test / 255 15 Evidence-based forecasting 269 16 Getting help with your road test / 281 Appendix - Research methodology / 283 Notes / 285 Index / 299
There are no comments for this item.