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The New business road test: what entrepreneurs and executives should do before writing a business plan

Author: Mullins, John W. Publisher: Pearson Education, 2006.Edition: 2nd ed.Language: EnglishDescription: 305 p. : Graphs ; 24 cm.ISBN: 0273708058Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .M85 2006
(Browse shelf)
001195134
Available 001195134
Book Europe Campus
Main Collection
Print HD62.5 .M85 2006
(Browse shelf)
001195142
Available 001195142
Total holds: 0

Includes bibliographical references and index

Digitized

The New Business Road Test What Entrepreneurs and Executives Should Do before Writing a Business Plan Contents Why read this book? / ix Acknowledgements / xvi PART 1: Road test your new business idea / 1 1 My opportunity: why will or won't this work? / 3 2 Will the fish bite? / 25 3 Is tills a good market? / 51 4 Is this a good industry? / 77 5 How long will your advantage last? / 103 6 What drives your entrepreneurial dream? / 129 7 Can you and your team execute? / 147 8 Your connections matter: which matter most? / 171 9 Putting the seven domains to work to develop your opportunity / 189 10 What to do before you write your business plan / 207 PART 2: Toolkits for your road test / 225 11 How to learn what you don't know you don't know / 227 12 Market analysis worksheet / 241 13 Industry analysis checklist / 245 14 Do-it-yourself marketing research for your new business road test / 255 15 Evidence-based forecasting 269 16 Getting help with your road test / 281 Appendix - Research methodology / 283 Notes / 285 Index / 299

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