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Global strategy

Author: Peng, Mike W. Publisher: South-Western College Publishing, 2009.Edition: 2nd ed.Language: EnglishDescription: 526 p. : Graphs/Ill./Maps ; 24 cm.ISBN: 9780324590999Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2755.5 .P46 2009
(Browse shelf)
001195100
Available 001195100
Book Europe Campus
Main Collection
Print HD2755.5 .P46 2009
(Browse shelf)
001195118
Available 001195118
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Global Strategy brief contents About the Author v Preface xxi Acknowledgments xxvii part 1 Foundations of Global Strategy 1 1 Strategizing Around the Globe 2 Opening Case: How Did Global Strategy Enter and Compete in China? 3 Closing Case: Strategy for the Base of the Pyramid 26 2 Managing Industry Competition 32 Opening Case: The Automobile Industry: From Good Life to Bloodbath at the Top 33 Closing Case: Five Forces in the Beauty Products Industry 57 3 Leveraging Resources and Capabilities 62 Opening Case: Zara Breaks Industry Rules 63 Closing Case: The Portman Ritz-Carlton, Shanghai 84 4 Emphasizing Institutions, Cultures, and Ethics 90 Opening Case: Behind the Profitability of Big Pharma 91 Closing Case: Siemens in a Sea of Scandals 117 part 2 Business-Level Strategies 123 5 Growing and Internationalizing the Entrepreneurial Firm 124 Opening Case: An American Chasing the China Dream 125 Closing Case: Cyworld Launches Against MySpace 147 6 Entering Foreign Markets 152 Opening Case: Wal-Mart in Germany 153 Closing Case: Foreign Retailers Eye India 180 7 Making Strategic Alliances and Networks Work 186 Opening Case: Danone versus Wahaha: From Alliance to Divorce 187 Closing Case: General Motors and Daewoo: Married, Divorced, and Married Again 212 8 Managing Global Competitive Dynamics 218 Opening Case: Unilever Fights Procter and Gamble 219 Closing Case: Fighting the Online Video Game Wars in China 249 part 3 Corporate-Level Strategies 253 9 Diversifying, Acquiring, and Restructuring 254 Opening Case: Renault-Nissan 255 Closing Case: From Diversification Premium to Diversification Discount in South Korea 283 10 Strategizing, Structuring, and Learning Around the World 290 Opening Case: Toyota as (Almost) Number One 291 Closing Case: Moving Headquarters Overseas 314 11 Governing the Corporation Around the World 320 Opening Case: The Private Equity Challenge 321 Closing Case: David Webb: A Shareholder Activist in Hong Kong 347 12 Strategizing With Corporate Social Responsibility 352 Opening Case: Plan A at Marks and Spencer 353 Closing Case: Which Side Is Toyota On? 375 Integrative Cases IC 1 AGRANA: From a Local Supplier to a Global Player 381 IC 2 Bookoff, Amazon, and the Japanese Retail Bookselling Industry 387 IC 3 Mattel and the Toy Recalls 397 IC 4 Not a Toy Problem: How Chinese Toymakers Respond to Recalls 407 IC 5 Unilever's "Fair and Lovely" Whitening Cream: Doing Well But Not Doing Good 411 IC 6 Competition in the Chinese Automobile Industry 419 IC 7 Pizza Patron Eyes Mexico 427 IC 8 Pearl River Piano Group's International Strategy 437 IC 9 Is a Diamond (Cartel) Forever? 441 IC 10 Sunflower Company: Adapting to Changing Market Conditions 449 IC 11 Corporate Strategy at Cardinal Health 457 IC 12 3i Group's Private Equity Investment in China's Little Sheep 463 IC 13 Have You Offset Your Own Carbon Emissions? 477 IC 14 Building a Better Rat Trap for the Irula 479 Glossary 489 Index of Names 499 Index of Companies 511 Index of Subjects 517

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