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A Whack on the side of the head: how you can be more creative

Author: Von Oech, Roger Publisher: Business Plus, 2008.Edition: Revised ed.Language: EnglishDescription: 256 p. : Ill. ; 21 cm.ISBN: 9780446404662Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print BF408 .V66 2008
(Browse shelf)
001247886
Available 001247886
Total holds: 0

Includes index

Digitized

A Whack on the Side of the Head How You Can Be More Creative Table of Contents Preface A Whack on the Side of the Head Mental Sex ... What Is Creative Thinking? ... Mental Locks ... Opening Mental Locks ... Getting Whacked ... Summary 1. The Right Answer 33 8 11 Learning How to Think . . . Consequences . . . The Second Right Answer ... Forget Your Assumptions ... The Sufi Judge . . . Summary 2. That's Not Logical 49 Soft and Hard Thinking . . . The Creative Process . . . That's Not Logical . . . Making the Strange Familiar ... The Meaning of Life . . . Summary 3. Follow the Rules 69 Patterns: The Rules of the Game ... Challenging the Rules ... Follow the Rules ... The Aslan Phenomenon ... Slay A Sacred Cow . . . The Thuban Phenomenon . . . Summary 4. Be Practical 85 Our Imaginative Seedbed ... Ask "What If?" ... Imagine How Others Would Do It . . . Imagine You're the Idea . . . The Stepping Stone . . . Be Practical . . . Summary 5. Play Is Frivolous 105 The Moment of Conception ... Play With It! ... Add A Constraint . . . Pause for a Bit . . . Summary Breaktime 119 6. That's Not My Area 133 The Solar Cell . . . That's Not My Area . . . Cross-Fertilization ... Be An Explorer ... Be Willing to Be Led Astray ... See the Obvious .. . Summary 7. Don't Be Foolish 151 Going Along . . . Benefits of Conformity . . . Groupthink .. . Consult A Fool . . . Put On Your Fool's Cap . . . Laugh At It . . . Reverse Your Viewpoint . . . The Fools and the Rules . . . Summary 8. Avoid Ambiguity 177 Thinking Ambiguously ... Paradoxes ... Consult An Oracle ... Listen to Your Dreams ... Heraclitus ... Summary 9. To Err Is Wrong 203 Hits and Misses ... A Different Logic ... Is Failure Bad? ... Is Success Good? ... Summary 10. I'm Not Creative 217 Self-fulfilling Prophecies . . . Give Yourself A Creative License ... Discover Your Own Creative Style ... Summary A Whack on the Other Side of the Head 227 The Student Returns to the Creativity Teacher ... Take A Whack At It ... Put A Lion in Your Heart ... Get Support ... Get Rid of Excuses . . . Flex Your Risk Muscle . . . Have Something At Stake ... Be Dissatisfied ... Use Your Shield . . . Sell, Sell, Sell ... Set A Deadline ... Be Persistent Answers to Exercises Index of Proper Names About the Author 249 251 253

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