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Mission Inc.: the practitioner's guide to social enterprise

Author: Lynch, Kevin Publisher: Berrett-Koehler Publishers, 2009.Language: EnglishDescription: 187 p. ; 22 cm.ISBN: 9781576754795Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HB615 .L96 2009
(Browse shelf)
Available 900194006
Total holds: 0

Includes index


Mission, Inc The Practitioners Guide to Social Enterprise Contents Letter from the Editor of the Social Venture Network Series vii Preface ix Acknowledgments xxi Introduction 1 The Most Successful Business on Earth 1 The Ten Paradoxes of Social Enterprise 2 Doing Good Versus Doing Well Balancing Impact and Profit 3 Form Versus Function 39 Choosing the Right Structure 4 Planning Versus Practice Working with Discipline 5 Debits Versus Credits Creating Financial Health 53 65 81 29 17 6 Do-Gooders Versus Good Doers Hiring the Best People 7 Perception Versus Reality 99 Marketing on Higher Ground 8 Value Versus Waste 113 Leaning the Enterprise 9 Metrics Versus Instinct Measuring Success 10 Growth Versus Focus Expanding Sensibly 129 141 11 Sweat Equity Versus Blood Equity Caring for Yourself Epilogue Contacts Notes 175 Index 180 About Social Venture Network 185 About the Authors 186 171 173 157

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