INSEAD Library catalog › Details for: HSBC France:

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HSBC France: re-branding CCF (B)

Author: Szulanski, Gabriel ; Raver, JeniferINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 2 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: A brief follow up to a case which focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his initiative to re-brand Crédit Commercial de France (CCF) as HSBC.Pedagogical Objectives: Pedagogical objectives not available

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
	Asia Campus Archives	Print		Consultation only
	Europe Campus INSEAD Publications Display	Print		Consultation only		BC008623

Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Pedagogical objectives not available

A brief follow up to a case which focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his initiative to re-brand Crédit Commercial de France (CCF) as HSBC.

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