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Start your own e-business

Publisher: Entrepreneur Press, 2009.Language: EnglishDescription: 264 p. ; 23 cm.ISBN: 9781599181929Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.21 .S84 2009
(Browse shelf)
900193986
Available 900193986
Book Europe Campus
Main Collection
Print HD30.21 .S84 2009
(Browse shelf)
001284263
Available 001284263
Total holds: 0

Includes index

Digitized

Start Your Own E-Business Your Step-by-Step Guide to Success Contents Preface xi Chapter 1 The Internet Gold Rush A New Set Of Rules Getting Social Claiming Success Reaching Their Peak Film Rentals For The 21st Century Sweet Dreams 1 2 3 4 5 6 7 Chapter 2 10 Reasons You Should Be Online Chapter 3 Dotcom Dreams Vs. Dotcom Nightmares Chapter 4 Should You Shut Down Your Brick-and-Mortar Store Moving Out Having It Both Ways Double Vision Who's Minding the Store 9 13 19 20 21 21 22 Chapter 5 Website Building 101 Know Your Purpose Getting Started On a Shoestring Puttin' on the Glitz Testing, Testing Keep It Fresh Hosted E-Commerce Solutions Free Online Store 25 26 27 28 29 31 32 33 35 Chapter 6 Advanced Tools and Tricks 37 Chapter 7 The 10 Most Deadly Mistakes in Web Design Chapter 8 e-Chat With Headsets.com's Mike Faith Chapter 9 Cheap Tricks With BlueSuitMom.com's Maria Bailey Chapter 10 The Nuts and Bolts of Web Hosts and Domains Master of Your Domain What's in a Name? 45 49 55 59 60 60 Chapter 11 The Scoop on Business-to-Business E-Commerce Taking Care of Business The Many Faces of B2B Elance Adding "C" to B2B A Slam Dunk? 63 64 65 67 69 70 Chapter 12 e-Chat With Autobytel's Jim Riesenbach Chapter 13 e-Chat With Zappos' Tony Hsieh Chapter 14 Secrets of Venture Capital Funding Funding in Hard Times Big Winners Inside Information 71 77 81 84 84 86 Chapter 15 Why Financial Angels Fund Startups Chapter 16 e-Chat With CorporateToner's Kapil Juneja Chapter 17 Cheap Tricks With Redwagons.com's Tony Roeder 89 95 99 Chapter 18 Cashing in on Affiliate Programs It All Clicks Google AdSense Makes Sense Solid Links The Dark Side of Banners New Alliances 103 104 105 106 108 109 Chapter 19 Teaming Up With Big Brick-and-Mortar Companies Risky Business Forging Ahead 111 113 115 Chapter 20 e-Chat With e-Bags.com's Peter Cobb Chapter 21 Cheap Tricks With Blinds.com's Jay Seinfeld Chapter 22 Website Traffic Builders Baiting Your Hook The Most Bang for Your Buck A Direct Approach News Flash Special Delivery Stick It to Me 117 121 125 126 128 130 130 131 132 Chapter 23 e-Chat With GiftTree's Craig Bowen Chapter 24 Secrets of Search Engines Getting Listed Engine Trouble Rank and File Directory Assistance Paid Placement 137 141 143 143 144 145 145 Chapter 25 e-Chat With Drugstore.com's Dawn Lepore Chapter 26 Cheap Tricks With eHolster.com's Scott Quarterman 149 155 Chapter 27 Accepting Credit Cards Taking Credit Small-Business Pal Secure Horizons 155 156 157 158 Chapter 28 e-Chat With Newegg.com's Bernard Luthi Chapter 29 Cheap Tricks With BowlingConnection.com's Gary Forrester Chapter 30 Tapping International Markets Foreign Affairs All Aboard 161 165 169 170 171 Chapter 31 e-Chat With ProFlowers' Jared Polis Chapter 32 Cheap Tricks With FridgeDoor's Chris Gwynn Chapter 33 Knowing Your Customers Log Rolling Analyze This Go Google Getting to Know You Survey Says Going to the Polls Private Eyes Too Close for Comfort Confidence Boosters 175 179 183 184 184 186 186 186 188 189 189 191 Chapter 34 Customer Service for Success Chapter 35 e-Chat With Nefflix's Reed Hastings 195 201 Chapter 36 Cheap Tricks With FrugalFun.com's Shel Horowitz Chapter 37 Security Holes, Fraud, and More Bad Stuff Chapter 38 A Tour of the Web Chapter 39 The Future of E-Commerce Glossary Appendix: Online Business Resources Index 203 207 213 229 239 243 255

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