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Turnaround at ALSTOM (A and B)

Author: Anderson, Philip INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 13p. + 17p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Traces ALSTOM history to its near-bankruptcy in 2003. CEO Patrick Kron must communicate a turnaround plan that will keep ALSTOM from bankruptcy, recapitalize the firm, and revitalize sales.Pedagogical Objectives: Pedagogical objectives not available
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Traces ALSTOM history to its near-bankruptcy in 2003. CEO Patrick Kron must communicate a turnaround plan that will keep ALSTOM from bankruptcy, recapitalize the firm, and revitalize sales.

Pedagogical objectives not available

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