Changing scenarios at ABSB
Author: Butler, Charlotte ; Ibrahim, Mohd Zaki ; Bux, Shaik RoslinahINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD 2008 ; Malaysia Productivity Corporation (MPC) 2008Language: EnglishDescription: 11 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Set up in 1997 as a joint venture with a leading Swedish auto fabric designer and manufacturer to transfer technology know-how, Malaysian SME ABSB aimed to become the leading ASEAN supplier of seat covers, using the state-of-the-art manufacturing equipment acquired from its partner. However, in 2004 it was under pressure to meet tight delivery requirements and meet demands to improve productivity and the quality of its products.Pedagogical Objectives: The case encourages an analysis of manufacturing and quality problems (specifically in the car seat cover industry) and discussion of the processes and systems a firm needs to put in place to ensure the correction of defects and production efficiency in the future.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008609 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Set up in 1997 as a joint venture with a leading Swedish auto fabric designer and manufacturer to transfer technology know-how, Malaysian SME ABSB aimed to become the leading ASEAN supplier of seat covers, using the state-of-the-art manufacturing equipment acquired from its partner. However, in 2004 it was under pressure to meet tight delivery requirements and meet demands to improve productivity and the quality of its products.
The case encourages an analysis of manufacturing and quality problems (specifically in the car seat cover industry) and discussion of the processes and systems a firm needs to put in place to ensure the correction of defects and production efficiency in the future.
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