This is our way
Author: Butler, Charlotte ; Sipon, Dzukifli ; Talib, SuhaimyINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD 2008 ; Malaysia Productivity Corporation (MPC) 2008Language: EnglishDescription: 9 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Set in 2004, the case looks at the challenges facing Kuantan Municipal Council, a leading Malaysian local government institution with a reputation for delivering efficient, high-quality services. The city is expected to play a vital role as a major tourist centre and investment hub for East Malaysia, but given its limited human resources and the heavy financial requirements, how can it maintain a motivated workforce able to maintain the current high standards?Pedagogical Objectives: The case allows for an examination and discussion of key human resource issues such as workforce engagement. In particular, it promotes discussion of the problem of motivating and training a local government workforce to maintain high levels of performance in the face of a restricted budget and increased work burdens.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008607 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Set in 2004, the case looks at the challenges facing Kuantan Municipal Council, a leading Malaysian local government institution with a reputation for delivering efficient, high-quality services. The city is expected to play a vital role as a major tourist centre and investment hub for East Malaysia, but given its limited human resources and the heavy financial requirements, how can it maintain a motivated workforce able to maintain the current high standards?
The case allows for an examination and discussion of key human resource issues such as workforce engagement. In particular, it promotes discussion of the problem of motivating and training a local government workforce to maintain high levels of performance in the face of a restricted budget and increased work burdens.
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