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Cemex (C): the integrartion of RMC

Author: Casanova, Lourdes ; Hoeber, HenningINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 12 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational. It provides an example of growth through acquisitions which enables an emerging multinational to conquer the world. Pedagogical Objectives: The general objective is to study the growth and internationalization strategies of Cemex with a special focus on: . International expansion through natural markets . Business model innovation (the 'Cemex way') . Strong leadership (Lorenzo Zambrano) . Management in emerging markets . Mergers and acquisitons and post-merger integration know-how
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The general objective is to study the growth and internationalization strategies of Cemex with a special focus on:
. International expansion through natural markets
. Business model innovation (the 'Cemex way')
. Strong leadership (Lorenzo Zambrano)
. Management in emerging markets
. Mergers and acquisitons and post-merger integration know-how

This five-part case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its “natural markets” to become the world’s biggest building materials multinational. It provides an example of growth through acquisitions which enables an emerging multinational to conquer the world.

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