Cycleon (A]: postal networks for reverse logistics
Author: Van Wassenhove, Luk N. ; Drake, David ; Atasu, AtalayINSEAD Area: Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 12 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleons strategic positioning, and the entrepreneurial challenges it faced.Pedagogical Objectives: The case offers students an opportunity to consider supply chain services from market segmentation and requirement definition through Cycleon?s market entry and implementation. This provides a context for strategy-related conversation as well as a basis for discussion focused on the execution of that strategy. Supply chain-oriented lectures may benefit by supplementing this case with a numerical example (see Cycleon B). In essence, the case describes how a couple of INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008601 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case offers students an opportunity to consider supply chain services from market segmentation and requirement definition through Cycleon?s market entry and implementation. This provides a context for strategy-related conversation as well as a basis for discussion focused on the execution of that strategy. Supply chain-oriented lectures may benefit by supplementing this case with a numerical example (see Cycleon B). In essence, the case describes how a couple of INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business.
In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleons strategic positioning, and the entrepreneurial challenges it faced.
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