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Career distinction: stand out by building your brand

Author: Arruda, William Publisher: Wiley, 2007.Language: EnglishDescription: 207 p. ; 24 cm.ISBN: 9780470128183Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Reference Section - Career
Print ZA16 .A77 2007
(Browse shelf)
900193948
Available 900193948
Total holds: 0

Includes index

Digitized

Career Distinction Stand Out by Building Your Brand Contents Foreword vii Preface ix Acknowledgments xv 1. 2. 3. Understand the Future of Work Adopt the Career Distinction Mindset Brand Yourself for Career Success STEP ONE 1 11 23 EXTRACT--UNEARTH YOUR UNIQUE PROMISE OF VALUE 4. 5. 6. 7. Know Yourself to Grow Yourself Remember, It's What They Think That Counts Define Your Brand Community Tell Your Brand Story STEP TWO 33 45 57 69 EXPRESS--COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE 8. 9. 10. 11. Create Your Career-Marketing Tools Express Yourself Assess Your Online Identity Build Your Brand in Bits and Bytes STEP THREE 81 97 115 127 EXUDE--MANAGE YOUR BRAND ENVIRONMENT 12. 13. 14. Be On-Brand in All That You Do Get a Visual Identity Increase Your Career Karma 145 155 171 Summary: Evolve and Resolve 185 Appendix 193 Index 197 About the Authors 207

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