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Persuasion: psychological insights and perspectives

Publisher: Sage, 2005.Language: EnglishDescription: 353 p. : Ill. ; 23 cm.ISBN: 076192809XType of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print BF637 .P4 P47 2005
(Browse shelf)
900193917
Available 900193917
Total holds: 0

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Persuasion Psychological Insights and Perspectives Contents Preface vii About the Editors xi 1. 2. Domains of Persuasion: An Introduction Timothy C. Brock and Melanie C. Green Attitude Measurement: Techniques for Measuring the Unobservable Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall Acting as We Feel: When and How Attitudes Guide Behavior Russell H. Fazio and David R. Roskos-Ewoldsen Actions and Attitudes: The Theory of Cognitive Dissonance Joel Cooper, Robert Mirabile, and Steven J. Scher To Think or Not to Think: Exploring Two Routes to Persuasion Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester Persuasiveness of Narratives Melanie C. Green and Timothy C. Brock Principles of Interpersonal Influence Robert B. Cialdini and Brad J. Sagarin Influence and Persuasion in Small Groups Charlan Jeanne Nemeth and Jack A. Goncalo Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behavior? Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci Mass Media and Political Persuasion Shanto Iyengar and Jennifer McGrady Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias David M. Amodio and Patricia G. Devine The Psychology of Advertising Frank R. Kardes Glossary Katherine Walker-Smith and Melanie C. Green Name Index 329 Subject Index 343 1 17 3. 4. 5. 41 63 81 6. 7. 8. 9. 117 143 171 195 10. 11. 225 249 281 305 12.

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