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Innovation and growth in tourism

Corporate author: OECD Publisher: OECD, 2006.Language: EnglishDescription: 146 p. : Graphs/Ill. ; 23 cm.ISBN: 9264025014Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC2000 .T68 I666 2006
(Browse shelf)
001263466
Available 001263466
Total holds: 0

Includes bibliographical references

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Innovation and Growth in Tourism Table of Contents PART I. TOWARDS AN INNOVATION-ORIENTED TOURISM POLICY....................................................................................................... 9 CHAPTER 1. CAN THE STATE PROMOTE INNOVATION IN TOURISM? SHOULD IT?.............................................................. 11 Growth problems in the industrialised countries.................................................... Innovation as the motor of growth.......................................................................... Tourism's productivity dilemma............................................................................. Inventions and patents do not in themselves produce growth................................ A lack of process innovation in tourism................................................................. Can the State promote innovation? Should it? ....................................................... 11 12 13 13 15 15 CHAPTER 2. INNOVATION AND TOURISM POLICY................................... 17 The magic role of innovation.................................................................................. 17 Competition and structural change in the developed tourism countries................. 18 Innovation as a growth machine in market economies............................................ 22 Essential characteristics of the innovation process.................................................. 24 Peculiarities of tourism that affect innovation......................................................... 27 Agenda-setting for an innovation-oriented tourism policy...................................... 33 Reasons for the promotion of innovation................................................................. 37 Bibliography............................................................................................................. 40 PART II. CHARACTERISTICS OF THE INNOVATION PROCESS IN TOURISM.................................................................................................. 41 CHAPTER 3. INNOVATION AND ECONOMIC GROWTH............................ 43 Technological innovation, a major force for economic growth............................... 43 Dealing with uncertainties....................................................................................... 44 A few examples of innovation................................................................................. 47 The impact of a technological innovation................................................................ 49 Innovation in tourism............................................................................................... 50 Bibliography............................................................................................................. 52 CHAPTER 4. PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM?................................ 53 Relevance and importance of innovation and product development in tourism................................................................................................................ 53 Definition of the term "innovation" ....................................................................... 55 Potential areas for innovation in tourism................................................................ 57 On the economics of innovation and product development in tourism.................. 58 Types of innovation................................................................................................ 60 Empirical evidence gathered so far........................................................................ 62 Implications and prospects for tourism policy....................................................... 65 Bibliography............................................................................................................67 PART III. ROUTINISATION OF THE INNOVATION PROCESS IN TOURISM............................................................................................... 71 CHAPTER 5. HAS INNOVATION BECOME A ROUTINE PRACTICE THAT ENABLES COMPANIES TO STAY AHEAD OF THE COMPETITION IN THE TRAVEL INDUSTRY?...........73 Innovation and Economic Growth.......................................................................... 73 Background............................................................................................................. 76 Motivations for consolidation and vertical integration........................................... 78 The results of consolidation and vertical integration.............................................. 79 The contribution of innovation to survival and success......................................... 80 Bibliography............................................................................................................83 CHAPTER 6. A DYNAMIC CONCEPTUAL APPROACH TO INNOVATION TOURISM......................................................... 85 Methodology........................................................................................................... 85 Defining innovation............................................................................................... 86 Innovation in tourism and innovation in other service sectors.............................. 87 The dynamics of innovation in tourism: which models?........................................ 90 Structural approach: the framework for innovation in tourism.............................. 96 Cognitive approach: innovation in tourism and the dynamics of knowledge........................................................................................................... 98 Conclusions.......................................................................................................... 103 Bibliography......................................................................................................... 105 PART IV. INITIATIVES ENHANCING INNOVATION IN TOURISM......107 CHAPTER 7. THE FRENCH INITIATIVE FOR INNOVATION IN TOURISM: HOW TO REJUVENATE SUPPLY AND INCREASE THE PRODUCTIVITY OF THE TOURISM SECTOR?..................................................................................... 109 What does innovation look like in tourism? Some noteworthy examples............................................................................................................... French initiatives and programmes...................................................................... Instruments for shaping national tourism supply................................................. Bibliography......................................................................................................... 109 111 116 120 CHAPTER 8. INNOVATION IN THE FIELD OF MARKET COMMUNICATION AND MARKETING: THE AUSTRALIAN INITIATIVE................................................... 121 Marketing Australia.............................................................................................. 121 Challenges............................................................................................................. 122 Australia's innovative approach............................................................................ 125 Conclusions........................................................................................................... 129 CHAPTER 9. MALTA: A PERMANENT PROCESS OF INNOVATION IN TOURISM................................................................................ 131 Malta: A unique value proposition....................................................................... Promoting Malta as an experience ...................................................................... Active cooperation with all Maltese tourism actors............................................. Revisiting the distribution model......................................................................... A permanent process of innovation...................................................................... 131 132 132 132 133 CHAPTER 10. E-TOURISM: AN INNOVATIVE APPROACH FOR THE SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES (SMTES) IN KOREA.................................. 135 Introduction.......................................................................................................... 135 Key factors for successful e-commerce............................................................... 137 Importance and performance................................................................................ 140 E-commerce strategies as a tool of innovation..................................................... 142 Implications for tourism policy............................................................................ 144 Conclusions: recommendations for e-tourism innovations ................................. 145 Bibliography......................................................................................................... 146

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