Battling big box: how nimble niche companies can outmanouver giant competitors
Author: Dubroff, Henry Publisher: Career Press, 2009.Language: EnglishDescription: 256 p. ; 21 cm.ISBN: 9781601630285Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HD62.7 .D83 2009
(Browse shelf) 900193740 |
Available | 900193740 |
Includes index
Digitized
Battling Big Box How Nimble Niche Companies can Outmaneuver Giant Competitors Contents Introduction 11 Part I: The Battle Lines Are Drawn Chapter 1: The Power of Small 19 Chapter 2: Moments of Truth: Can You Cut It? 39 Part II: The Plan of Attack Chapter 3: Empowering Your Employees 71 Chapter 4: Building and Maintaining Your Brand 109 Chapter 5: Your Customers and Effective Sales 135 Chapter 6: Get a Grip on Cash: Financial Management 159 Chapter 7: Relentless Innovation and Vision 189 Chapter 8: Your Battle Plan: Putting It All Together 213 Addendum A: Where to Go for More Information 233 Addendum B: Elements of a Business Plan 239 Notes 243 Index 249 About the Authors 255
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