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Battling big box: how nimble niche companies can outmanouver giant competitors

Author: Dubroff, Henry Publisher: Career Press, 2009.Language: EnglishDescription: 256 p. ; 21 cm.ISBN: 9781601630285Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD62.7 .D83 2009
(Browse shelf)
Available 900193740
Total holds: 0

Includes index


Battling Big Box How Nimble Niche Companies can Outmaneuver Giant Competitors Contents Introduction 11 Part I: The Battle Lines Are Drawn Chapter 1: The Power of Small 19 Chapter 2: Moments of Truth: Can You Cut It? 39 Part II: The Plan of Attack Chapter 3: Empowering Your Employees 71 Chapter 4: Building and Maintaining Your Brand 109 Chapter 5: Your Customers and Effective Sales 135 Chapter 6: Get a Grip on Cash: Financial Management 159 Chapter 7: Relentless Innovation and Vision 189 Chapter 8: Your Battle Plan: Putting It All Together 213 Addendum A: Where to Go for More Information 233 Addendum B: Elements of a Business Plan 239 Notes 243 Index 249 About the Authors 255

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