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Corporate philanthropy: a win-win model

Author: Mrudula, E. Series: ICFAI books Publisher: ICFAI University Press, 2005.Language: EnglishDescription: 222 p. : Graphs/Ill./Maps ; 23 cm.ISBN: 8178817497Type of document: BookBibliography/Index: Includes bibliographical references and indexContents Note: Includes chapter by Jean-François Manzoni, Kathryn Hughes and Vikas Tibrewala "Tata Steel: a century of corporate social responsibilities" p. 133-159
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6950.4 .C677 2005
(Browse shelf)
001264777
Available 001264777
Total holds: 0

Includes bibliographical references and index

Includes chapter by Jean-François Manzoni, Kathryn Hughes and Vikas Tibrewala "Tata Steel: a century of corporate social responsibilities" p. 133-159

Digitized

Corporate Philanthropy A Win-Win Model Contents Overview SECTION I CORPORATE GIVING: DIVERSITIES 1. Corporate Philanthropy: The Business of Diversity Aileen Shaw 3 2. Strategic Philanthropy E Mrudula and Gayatri Rao 21 3. Corporate Social Responsibility Geoffrey P Lantos 28 4. Marketing with a Conscience (Interview with David W Zucker by Kevin T Higgins) SECTION II 35 CORPORATE PHILANTHROPY: MANAGERIAL ISSUES 5. Performance -Based Corporate Philanthropy: How "Giving Smart" Can Further Corporate Goals Jennifer M Mullen 47 63 6. Intra-organizational Collaboration: Emerging Models Diana Rhoten 7. Corporate MandAs: Ripple Effects on Corporate Philanthropy Jennifer J Griffin 72 8. Innovations in Corporate Philanthropy: Adopting Balanced Scorecard Methodologies to Build Strategy and Evaluation Systems Eiko IBUKI 93 116 9. Making a Difference: Evaluating Your Philanthropy Ellen Remrner SECTION III CASES 10. Tata Steel: A Century of Corporate Social Responsibilities Jean-Francois Manzoni, Kathryn Hughes and Vikas Tibrewala 133 160 11. Corporate Social Responsibility at Cisco Systems Arun Khan 12. Dr. Reddy's Foundation for Human and Social Development (DRFHSD) K Subhadra 173 13. Philanthropy to Corporate Social Responsibility: Coke's Initiatives Kausiki D 186 14. Cause-Related Marketing in India: Maruti Udyog's Example Hansa Iyengar Index 208 219

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