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Strategy: winning in the marketplace: core concepts, analytical tools, cases

Author: Thompson, Arthur A. ; Gamble, John E. ; Strickland, A. J.Publisher: McGraw-Hill/Irwin, 2004.Language: EnglishDescription: 326 p. : Ill./Photos ; 27 cm.ISBN: 0072847700Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.28 .T465 2004
(Browse shelf)
Available 001264807
Total holds: 0

Includes bibliographical references and index


Strategy Winning in the Marketplace Core Concepts, Analytical Tools, Cases Contents In Brief PART I Introduction and Overview 1 What Is Strategy and Why Is It Important? 2 PART II Core Concepts and Analytical Tools 2 3 Analyzing a Company's External Environment 36 Analyzing a Company's Resources and Competitive Position 78 PART IIICrafting the Strategy 4 5 6 Crafting a Strategy: The Quest for Competitive Advantage 108 Competing in Foreign Markets 160 Diversification: Strategies for Managing a Group of Businesses 190 PART IV Executing the Strategy 7 8 9 Building a Capable Organization 242 Managing Internal Operations: Actions That Facilitate Strategy Execution 272 Corporate Culture and Leadership 294 PART V Cases in Crafting and Executing Strategy Section A: Cases 1-18 Crafting Strategy in Single-Business Companies C-1­C-330 Section B: Cases 19-21 Crafting Strategy in Diversified Companies C-331­C-409 Section C: Cases 22-29 Executing Strategy C-410­C-554 Section D: Cases 30-32 Strategy, Ethics, and Social Responsibility C-555­C-592 Indexes Name I-1--I-6 Organization I-7-1-17 Subject 1-18

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