Strategy: winning in the marketplace: core concepts, analytical tools, cases
Author: Thompson, Arthur A. ; Gamble, John E. ; Strickland, A. J.Publisher: McGraw-Hill/Irwin, 2004.Language: EnglishDescription: 326 p. : Ill./Photos ; 27 cm.ISBN: 0072847700Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD30.28 .T465 2004
(Browse shelf) 001264807 |
Available | 001264807 |
Includes bibliographical references and index
Digitized
Strategy Winning in the Marketplace Core Concepts, Analytical Tools, Cases Contents In Brief PART I Introduction and Overview 1 What Is Strategy and Why Is It Important? 2 PART II Core Concepts and Analytical Tools 2 3 Analyzing a Company's External Environment 36 Analyzing a Company's Resources and Competitive Position 78 PART IIICrafting the Strategy 4 5 6 Crafting a Strategy: The Quest for Competitive Advantage 108 Competing in Foreign Markets 160 Diversification: Strategies for Managing a Group of Businesses 190 PART IV Executing the Strategy 7 8 9 Building a Capable Organization 242 Managing Internal Operations: Actions That Facilitate Strategy Execution 272 Corporate Culture and Leadership 294 PART V Cases in Crafting and Executing Strategy Section A: Cases 1-18 Crafting Strategy in Single-Business Companies C-1C-330 Section B: Cases 19-21 Crafting Strategy in Diversified Companies C-331C-409 Section C: Cases 22-29 Executing Strategy C-410C-554 Section D: Cases 30-32 Strategy, Ethics, and Social Responsibility C-555C-592 Indexes Name I-1--I-6 Organization I-7-1-17 Subject 1-18
There are no comments for this item.