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International business strategy: rethinking the foundations of global corporate success

Author: Verbeke, Alain Publisher: Cambridge University Press (CUP) 2009.Language: EnglishDescription: 481 p. : Ill. ; 25 cm.ISBN: 9780521862585Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2755.5 .V474 2009
(Browse shelf)
Available 001247121
Total holds: 0

Includes bibliographical references and index


International Business Strategy Contents List of figures List of case studies About the author Foreword Acknowledgements List of abbreviations Walkthrough Introduction and overview of the book's framework page vii xi xiii xv xvii xix xxii 1 Part I Core concepts 1 Conceptual foundations of international business strategy 2 The critical role of firm-specific advantages (FSAs) 3 The nature of home country location advantages 4 The problem with host country location advantages 5 Combining firm-specific advantages and location advantages in a multinational network 13 77 101 129 151 Part II Functional issues 6 International innovation 7 International sourcing and production 8 International finance 9 International marketing 10 Managing managers in the multinational enterprise 177 199 219 243 261 Part Ill Dynamics of global strategy 11 Entry mode dynamics 1: foreign distributors 12 Entry mode dynamics 2: strategic alliance partners 13 Entry mode dynamics 3: mergers and acquisitions 14 The role of emerging economies 15A International strategies of corporate social responsibility 15B International strategies of corporate environmental sustainability 285 309 339 359 383 419 Conclusion. The true foundations of global corporate success Appendix: Suggested additional readings Index 451 461 467

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