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Wereldberoemd in eigen land: een strategisch perspectief op internationaal management (Dutch version)

Author: Verdin, Paul ; Van Heck, Nick ; Devogelaer, Danielle, translationINSEAD Area: Organisational BehaviourPublisher: Lannoo Publishers, 2002.Edition: Translated ed.Language: DutchDescription: 284 p. : Graphs/Ill. ; 25 cm.ISBN: 9020945955Type of document: INSEAD BookBibliography/Index: Includes bibliographical references and indexAbstract: Internationalisation. Globalisation. Is it really happening in your company? Why is it not producing the results that you expected? What does it mean for you? How do you manage the process? Drawing on their extensive research and experience, the authors provide a simple but structured framework for evaluating the business benefits of internationalisation. It also examines the organisational approach and management processes necessary to achieve the strategic priorities of companies in the international arena. This book aims to stimulate critical reflection on the key strategic challenges of managing internationalisation, for national champions ready to jump on the internationalisation bandwagon as well as established multinationals.
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Book Europe Campus
Main Collection
Print HD2755.5 .V473 2002
(Browse shelf)
001194574
Available 001194574
Total holds: 0

Includes bibliographical references and index

Internationalisation. Globalisation. Is it really happening in your company? Why is it not producing the results that you expected? What does it mean for you? How do you manage the process?
Drawing on their extensive research and experience, the authors provide a simple but structured framework for evaluating the business benefits of internationalisation. It also examines the organisational approach and management processes necessary to achieve the strategic priorities of companies in the international arena. This book aims to stimulate critical reflection on the key strategic challenges of managing internationalisation, for national champions ready to jump on the internationalisation bandwagon as well as established multinationals.

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