Total victory: Sunzi's art of business
Author: Wang, Xuanming ; Choo Yen, Foo, translationPublisher: Asiapac, 2005.Language: EnglishDescription: 198 p. : Ill./Photos ; 21 cm.ISBN: 981229404XType of document: Book
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HD30.28 .W36 2005
(Browse shelf) 900193467 |
Available | 900193467 |
Digitized
Total Victory Sunzi's Art of Business Contents Chapter 1 The Entrepreneur ...................................... 1 Section 1 Section 2 Section 3 What is an entrepreneur? Moral upbringing of an entrepreneur Dangerous traits of an entrepreneur Chapter 2 Managing the Employees .......................... 21 Section 1 Section 2 Section 3 Empowerment The way of employment, administration andoperation Harmonious communication Chapter 3 Strategy for Company Talents ....................... 41 Section 1 Section 2 Section 3 Knowing and deploying talents Improving the quality of employees and training for talents Sincerity towards employees Chapter 4 The Art of Formulating Strategy ..................... 59 Section 1 Section 2 Section 3 Section 4 A winning mentality Achieving victory without a fight Thorough analysis before setting targets Technology advancement is an edge for business competition Chapter 5 Competitive Strategy for Company .................. 86 Section 1 Section 2 Section 3 Operating cost advantage Winning by surprise Strategy of partial competition Chapter 6 Competitive Strategy in Business ................. 102 Section 1 Section 2 Section 3 Section 4 Enterprising attack and active defence Insist on quality and dare to innovate Strategy in price psychology Attack on weaknesses. Explore new markets Chapter 7 Market and Information Analysis .................. 127 Section 1 Section 2 Section 3 Adjust product and services to changes Analyze the environment and know your competitors Analyze the overall market scientifically and accurately Chapter 8 Business Competition ................................... 149 Section 1 Section 2 Section 3 Seize the business opportunity Looking for the best returns Dealing with uncertainties Chapter 9 Art of Establishing Business Relationship and Negotiation 166 Section 1 Section 2 Negotiation is an important technique in business The techniques of negotiation · Chapter 10 Building a Corporate Culture ....................... 181 Section 1 Establish common ideals and team spirit Section 2 Be a responsible corporate citizen
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