INSEAD Library

Includes bibliographical references and index

Digitized

Media Industries History, Theory and Method Contents List of Figures Acknowledgments Notes on Contributors Introduction: Does the World Really Need One More Field of Study? Jennifer Holt and Alisa Perren vii viii ix 1 5 From Sponsorship to Spots: Advertising and the Development of Electronic Media Cynthia B. Meyers 6 New Media as Transformed Media Industry P. David Marshall 69 81 Part I: History Editors' Introduction 1 Nailing Mercury: The Problem of Media Industry Historiography Michele Hilmes 2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies Caroline Frick 3 Film Industry Studies and Hollywood History Thomas Schatz 4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN Victoria E. Johnson 17 19 21 Part II: Theory Editors' Introduction 7 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation Douglas Kellner 8 Thinking Globally: From Media Imperialism to Media Capital Michael Curtin 9 Thinking Regionally: Singular in Diversity and Diverse in Unity Cristina Venegas 10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange Nitin Govil 91 93 95 34 108 45 120 57 132 11 Convergence Culture and Media Work 144 Mark Deuze Part III: Methodologies and Models Editors' Introduction 12 Media Economics and the Study of Media Industries Philip M. Napoli 13 Regulation and the Law: A Critical Cultural Citizenship Approach John McMurria 14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries Toby Miller 15 Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals, and Managed Self-Disclosures John Thornton Caldwell 16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture Joshua Green and Henry Jenkins 157 159 161 Part IV: The Future: Four Visions Editors' Introduction 17 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 227 229 231 171 John Hartley 18 Politics, Theory, and Method in Media Industries Research David Hesmondhalgh 24545 184 19 An Industry Perspective: Calibrating the Velocity of Change 256 Jordan Levin 20 Toward Synthetic Media Industry Research Horace Newcomb Index 264 199 271 213