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Mass media in a changing world

Author: Rodman, George Publisher: McGraw-Hill, 2009.Edition: 2nd ed.Language: EnglishDescription: 577 p. : Graphs/Photos ; 28 cm. includes CD-ROM / DVDISBN: 9780077224530Type of document: BookNote: CD included inside bookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC2000 .M4 R63 2009
(Browse shelf)
900193436
Available 900193436
Total holds: 0

CD included inside book

Includes bibliographical references and index and glossary

Digitized

Mass Media in a Changing World History, Theory and Model Contents PART 1 OVERVIEW 1 Introduction 2 2 Media Impact 34 PART 2 THE PRINT INDUSTRIES 3 Books 66 4 Newspapers 98 5 Magazines 138 PART 3 THE ELECTRONIC INDUSTRIES 6 Movies 176 7 Recordings and the Music Industry 212 8 Radio 244 9 Television 280 10 The Internet 316 PART 4 INFORMATION AND PERSUASION INDUSTRIES 11 Electronic News 354 12 Public Relations 386 13 Advertising 424 PART 5 MEDIA LAW AND ETHICS 14 Media Law 462 15 Media Ethics 496 Notes 527 Glossary 539 Complete Timeline of Mass Media Milestones 551 Credits 559 Index 561

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