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How to price: a guide to pricing techniques and yield management

Author: Shy, Oz Publisher: Cambridge University Press (CUP) 2008.Language: EnglishDescription: 429 p. : Graphs/Ill. ; 26 cm.ISBN: 9780521715645Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5416.5 .S49 2008
(Browse shelf)
001246780
Available 001246780
Total holds: 0

Includes bibliographical references and index

Digitized

How to Price A Guide to Pricing Techniques and Yield Management Contents Preface xi 1 Introduction to Pricing Techniques 1 1.1 Services, Booking Systems, and Consumer Value 2 1.2 Overview of Pricing Techniques 5 1.3 Revenue Management and Profit Maximization 9 1.4 The Role Played by Capacity 10 1.5 YM, Consumer Welfare, and Antitrust 12 1.6 Pricing Techniques and the Use of Computers 13 1.7 The Literature and Presentation Methods 14 1.8 Notation and Symbols 14 2 Demand and Cost 19 2.1 Demand Theory and Interpretations 20 2.2 Discrete Demand Functions 24 2.3 Linear Demand Functions 26 2.4 Constant-elasticity Demand Functions 30 2.5 Aggregating Demand Functions 34 2.6 Demand and Network Effects 39 2.7 Demand for Substitutes and Complements 42 2.8 Consumer Surplus 45 2.9 Cost of Production 52 2.10 Exercises 56 3 Basic Pricing Techniques 59 3.1 Single-market Pricing 60 3.2 Multiple Markets without Price Discrimination 67 3.3 Multiple Markets with Price Discrimination 79 3.4 Pricing under Competition 89 3.5 Commonly Practiced Pricing Methods 99 3.6 Regulated Public Utility 104 3.7 Exercises 110 4 Bundling and Tying 115 4.1 Bundling 117 4.2 Tying 131 4.3 Exercises 145 5 Multipart Tariff 151 5.1 Two-part Tariff with One Type of Consumer 152 5.2 Two-part Tariff with Multiple Consumer Types 159 5.3 Menu of Two-part Tariffs 165 5.4 Multipart Tariff 171 5.5 Regulated Public Utility 176 5.6 Exercises 178 6 Peak-load Pricing 181 6.1 Seasons, Cycles, and Service-cost Definitions 183 6.2 Two Seasons: Fixed-peak Case 185 6.3 Two Seasons: Shifting-peak Case 190 6.4 General Computer Algorithm for Two Seasons 194 6.5 Multi-season Pricing 194 6.6 Season-interdependent Demand Functions 201 6.7 Regulated Public Utility 205 6.8 Demand, Cost, and the Lengths of Seasons 214 6.9 Exercises 223 7 Advance Booking 227 7.1 Two Booking Periods with Two Service Classes 232 7.2 Multiple Periods with Two Service Classes 238 7.3 Multiple Booking Periods and Service Classes 245 7.4 Dynamic Booking with Marginal Operating Cost 248 7.5 Network-based Dynamic Advance Booking 250 7.6 Fixed Class Allocations 254 7.7 Nested Class Allocations 258 7.8 Exercises 262 8 Refund Strategies 265 8.1 Basic Definitions 267 8.2 Consumers, Preferences, and Seller's Profit 270 8.3 Refund Policy under an Exogenously Given Price 274 8.4 Simultaneous Price and Refund Policy Decisions 280 8.5 Multiple Price and Refund Packages 288 8.6 Refund Policy under Moral Hazard 290 8.7 Integrating Refunds within Advance Booking 293 8.8 Exercises 294 9 Overbooking 297 9.1 Basic Definitions 299 9.2 Profit-maximizing Overbooking 305 9.3 Overbooking of Groups 313 9.4 Exercises 322 10 Quality, Loyalty, Auctions, and Advertising 325 10.1 Quality Differentiation and Classes 326 10.2 Damaged Goods 332 10.3 More on Pricing under Competition 335 10.4 Auctions 343 10.5 Advertising Expenditure 352 10.6 Exercises 355 11 Tariff-choice Biases and Warranties 359 11.1 Flat-rate Biases 360 11.2 Choice in Context and Extremeness Aversion 362 11.3 Other Consumer Choice Biases 366 11.4 Warranties 369 11.5 Exercises 375 12 Instructor and Solution Manual 377 12.1 To the Reader 377 12.2 Manual for Chapter 2: Demand and Cost 378 12.3 Manual for Chapter 3: Basic Pricing Techniques 382 12.4 Manual for Chapter 4: Bundling and Tying 387 12.5 Manual for Chapter 5: Multipart Tariff 391 12.6 Manual for Chapter 6: Peak-load Pricing 395 12.7 Manual for Chapter 7: Advance Booking 402 12.8 Manual for Chapter 8: Refund Strategies 406 12.9 Manual for Chapter 9: Overbooking 411 12.10 Manual for Chapter 10: Quality, Loyalty, Auctions, and Advertising 414 12.11 Manual for Chapter 11: Tariff-choice Biases and Warranties 417 References 421 Index 431

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