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Mass retailing in Asia (C): the China expansion

Author: Jones, Neil ; Lasserre, Philippe ; Gehlen, ClaudiaINSEAD Area: StrategyPublisher: Singapore : INSEAD, 2007.Language: EnglishDescription: 13 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarket and supermarket business models in Asian contexts. Case A illustrates the industry evolution, the economic model and the globalization trends of mass retailing, and describes the key characteristics of various Asian markets with particular emphasis on China and Japan. Case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. More detailed, individual cases, Carrefour in Asia and Wal-Mart in Asia, provide a deeper analysis of these two firms' strategies in the region.Pedagogical Objectives: This case study aims to: Perform an industry analysis in a regional (Asian) context. Identify the issues associated with the globalization of services. Discuss the applicability of the hypermarket business model in Asia. Analyze how competitive advantages can be built internationally with a particular focus on Asia (especially China and Japan).
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Asia Campus
Archives
Print Consultation only BC008564
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC008563
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

This case study aims to:
Perform an industry analysis in a regional (Asian) context.
Identify the issues associated with the globalization of services.
Discuss the applicability of the hypermarket business model in Asia.
Analyze how competitive advantages can be built internationally with a particular focus on Asia (especially China and Japan).

The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarket and supermarket business models in Asian contexts. Case A illustrates the industry evolution, the economic model and the globalization trends of mass retailing, and describes the key characteristics of various Asian markets with particular emphasis on China and Japan. Case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon.
More detailed, individual cases, Carrefour in Asia and Wal-Mart in Asia, provide a deeper analysis of these two firms' strategies in the region.

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