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Where value hides: a new way to uncover profitable growth for your business

Author: Jackson, Stuart E. Publisher: Wiley, 2007.Language: EnglishDescription: 208 p. : Graphs ; 24 cm.ISBN: 9780470009208Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2746 .J33 2007
(Browse shelf)
001264456
Available 001264456
Total holds: 0

Includes bibliographical references and index

Digitized

Where Value Hides A New Way to Uncover Profitable Growth for Your Business Contents ACKNOWLEDGMENTS vii INTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1 I WHY PROFITABLE GROWTH IS SO HARD TO FIND 1 WHERE You SHOULD COMPETE 2 BIGGER MAY BE WORSE 3 UNCOVERING WHERE VALUE HIDES 11 35 55 II HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY 4 CAPTURING VALUE 5 DOING THE DETECTIVE WORK 6 APPLYING SMP TO SALES AND MARKETING 79 105 139 III KEY APPLICATIONS OF STRATEGIC MARKET POSITION 7 USING SMP TO FIND NEW MARKETS 165 8 SMP STRATEGIES FOR LOW-GROWTH OR LOW-MARGIN BUSINESSES 191 9 WHEN DO ACQUISITIONS MAKE SENSE? 217 APPENDIX: GUIDE TO INFORMATION SOURCES FOR COMPETITIVE AND MARKET INTELLIGENCE 249 NOTES INDEX 261 273

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