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KFC in China

Author: Liu, Warren K. Publisher: Wiley, 2008.Language: EnglishDescription: 191 p. ; 23 cm.ISBN: 9780470823842Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HC100 .K43 L58 2008
(Browse shelf)
900205359
Available 900205359
Book (short loan) Asia Campus
Textbook Collection
Print HC100 .K43 L58 2008
(Browse shelf)
900193283
Available 900193283
Book Europe Campus
Theme Display
Print HC100 .K43 L58 2008
(Browse shelf)
001380766
Available 001380766
Total holds: 0

Includes index

Digitized

KFC in China Secret Recipe for Success Contents Acknowledgments ........................................................................................ ix Prologue......................................................................................................... xi Chapter 1: KFC - A Pioneer in China ...................................................... Chapter 2: Assemble and Retain the Most Qualified Team ..................23 Chapter 3: Business Strategy .............................................................................35 Chapter 4: Local Partnership, Government Relations, and Crisis Management ...............................................................................47 Chapter 5: Product and Marketing ..............................................................61 Chapter 6: Supply Chain................................................................................81 Chapter 7: Real Estate Development..............................................................99 Chapter 8: Operational Excellence .......................................................... 113 Chapter 9: Localization and Globalization ...........................................127 Chapter 10: Headquarters Support ...............................................................139 Chapter 11: Leadership with Chinese Characteristics ..................... 147 Chapter 12: Past and Future ..................................................................... 161 Epilogue ......................................................................................................179 Index ...........................................................................................................185

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