KFC in China
Author: Liu, Warren K. Publisher: Wiley, 2008.Language: EnglishDescription: 191 p. ; 23 cm.ISBN: 9780470823842Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Textbook Collection |
HC100 .K43 L58 2008
(Browse shelf) 900205359 |
Available | 900205359 | |||
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Asia Campus Textbook Collection |
HC100 .K43 L58 2008
(Browse shelf) 900193283 |
Available | 900193283 | |||
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Europe Campus Theme Display |
HC100 .K43 L58 2008
(Browse shelf) 001380766 |
Available | 001380766 |
Includes index
Digitized
KFC in China Secret Recipe for Success Contents Acknowledgments ........................................................................................ ix Prologue......................................................................................................... xi Chapter 1: KFC - A Pioneer in China ...................................................... Chapter 2: Assemble and Retain the Most Qualified Team ..................23 Chapter 3: Business Strategy .............................................................................35 Chapter 4: Local Partnership, Government Relations, and Crisis Management ...............................................................................47 Chapter 5: Product and Marketing ..............................................................61 Chapter 6: Supply Chain................................................................................81 Chapter 7: Real Estate Development..............................................................99 Chapter 8: Operational Excellence .......................................................... 113 Chapter 9: Localization and Globalization ...........................................127 Chapter 10: Headquarters Support ...............................................................139 Chapter 11: Leadership with Chinese Characteristics ..................... 147 Chapter 12: Past and Future ..................................................................... 161 Epilogue ......................................................................................................179 Index ...........................................................................................................185
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