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Getting China and India right: strategies for leveraging the world's fastest-growing economies for global advantage

Author: Gupta, Anil K. ; Wang, HaiyanINSEAD Area: StrategyPublisher: Jossey-Bass, 2009.Language: EnglishDescription: 254 p. ; 24 cm.ISBN: 9780470284247 ; 9780470441084 (eBook)Type of document: INSEAD Book Online Access: Click here Bibliography/Index: Includes indexAbstract: This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: * Both provide mega-markets for almost every product and service * Both have platforms that will dramatically reduce the company's global cost structure * Both have platforms that will significantly boost the company's global technology and innovation base * Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
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Includes index

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: * Both provide mega-markets for almost every product and service * Both have platforms that will dramatically reduce the company's global cost structure * Both have platforms that will significantly boost the company's global technology and innovation base * Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Digitized

Getting China and India Right Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage Contents Preface Acknowledgments 1 China and India--Four Stories Rolled into One 2 Think China and India, Not China or India 3 Megamarkets and Microcustomers Fighting for Local Market Dominance ix xv 1 39 63 4 Leveraging China and India for Global Advantage 5 Competing with Dragons and Tigers on the Global Stage 6 The War for Talent Dealing with Scarcity in the Midst of Plenty 97 139 175 7 Global Enterprise 2020 Notes The Authors Index 203 229 239 243

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