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Marketing agencies, media experts and sales agents: helping competitive firms improve the effectiveness of marketing

Author: Soberman, David A. INSEAD Area: MarketingIn: International Journal of Research in Marketing, vol. 26, no. 1, March 2009 Language: EnglishDescription: p. 21-33.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008555
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