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Survey on direct and interactive marketing activities in Europe

Corporate author: Federation of European Direct Marketing Publisher: WARC, 2003.Language: EnglishDescription: 94 p. : Graphs ; 30 cm.Type of document: BookNote: c2005
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Print REF300 .M4 S87 2003
(Browse shelf)
Available 001126360
Total holds: 0



2003 Survey on Direct and Interactive Marketing Activities in Europe Table of Contents Page I. INTRODUCTION and NOTES ON THE DATA II. EXECUTIVE SUMMARY III. EXPENDITURE DATA IV. EXPENDITURE BY COUNTRY Austria Belgium Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Poland Portugal Slovak Republic Slovenia Spain Sweden Switzerland United Kingdom V. EMPLOYMENT VI. TURNOVER VII. THE INTERNET and E-COMMERCE APPENDIX Economic and advertising data 75 17 19 21 23 26 28 31 34 35 38 40 43 45 47 49 52 54 56 59 61 65 70 73 3 5 8

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