Survey on direct and interactive marketing activities in Europe
Corporate author: Federation of European Direct Marketing Publisher: WARC, 2003.Language: EnglishDescription: 94 p. : Graphs ; 30 cm.Type of document: BookNote: c2005
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Archives |
REF300 .M4 S87 2003
(Browse shelf) 001126360 |
Available | 001126360 |
c2005
Digitized
2003 Survey on Direct and Interactive Marketing Activities in Europe Table of Contents Page I. INTRODUCTION and NOTES ON THE DATA II. EXECUTIVE SUMMARY III. EXPENDITURE DATA IV. EXPENDITURE BY COUNTRY Austria Belgium Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Poland Portugal Slovak Republic Slovenia Spain Sweden Switzerland United Kingdom V. EMPLOYMENT VI. TURNOVER VII. THE INTERNET and E-COMMERCE APPENDIX Economic and advertising data 75 17 19 21 23 26 28 31 34 35 38 40 43 45 47 49 52 54 56 59 61 65 70 73 3 5 8
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