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Capturing customer equity: moving from products to customers

Author: Bejou, David ; Iyer, Gopalkrishnan R.Publisher: Best Business Books, 2006. ; Haworth, 2006.Language: EnglishDescription: 98 p. ; 22 cm.ISBN: 9780789033406Type of document: BookNote: Co-published simultaneously as "Journal of Relationship Marketing", Volume 5, Number 1, 2006.Bibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.55 .C37 2006
(Browse shelf)
001219850
Available 001219850
Total holds: 0

Co-published simultaneously as "Journal of Relationship Marketing", Volume 5, Number 1, 2006.

Includes bibliographical references and index

Digitized

Capturing Customer Equity: Moving from Products to Customers Contents Introduction: Capturing Customer Equity: Moving from Products to Customers David Bejou Virginia State University 1 Gopalkrishnan R. Iyer Florida Atlantic University Developing Relationship Equity in International Markets Gopalkrishnan R. Iyer Florida Atlantic University 3 Arun Sharma University of Miami David Bejou Virginia State University Dimensions and Implementation Drivers of Customer Equity Management (CEM)--Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study Manfred Bruhn University of Basel 21 Dominik Georgi University of Basel Karsten Hadwich University of Basel A Network Based Approach to Customer Equity Management Rene Algesheimer University of Zurich 39 Florian v. Wangenheim University of Dortmund Strategies for Maximizing Customer Equity of Low Lifetime Value Customers Arun Sharma University of Miami 59 Customer Value Based Entry Decision in International Markets: The Concept of International Added Customer Equity Heiner Evanschitzky University of Muenster 79 Florian v. Wangenheim University of Dortmund Index 93

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