Capturing customer equity: moving from products to customersAuthor: Bejou, David ; Iyer, Gopalkrishnan R.Publisher: Best Business Books, 2006. ; Haworth, 2006.Language: EnglishDescription: 98 p. ; 22 cm.ISBN: 9780789033406Type of document: BookNote: Co-published simultaneously as "Journal of Relationship Marketing", Volume 5, Number 1, 2006.Bibliography/Index: Includes bibliographical references and index
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HF5415.55 .C37 2006
Co-published simultaneously as "Journal of Relationship Marketing", Volume 5, Number 1, 2006.
Includes bibliographical references and index
Capturing Customer Equity: Moving from Products to Customers Contents Introduction: Capturing Customer Equity: Moving from Products to Customers David Bejou Virginia State University 1 Gopalkrishnan R. Iyer Florida Atlantic University Developing Relationship Equity in International Markets Gopalkrishnan R. Iyer Florida Atlantic University 3 Arun Sharma University of Miami David Bejou Virginia State University Dimensions and Implementation Drivers of Customer Equity Management (CEM)--Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study Manfred Bruhn University of Basel 21 Dominik Georgi University of Basel Karsten Hadwich University of Basel A Network Based Approach to Customer Equity Management Rene Algesheimer University of Zurich 39 Florian v. Wangenheim University of Dortmund Strategies for Maximizing Customer Equity of Low Lifetime Value Customers Arun Sharma University of Miami 59 Customer Value Based Entry Decision in International Markets: The Concept of International Added Customer Equity Heiner Evanschitzky University of Muenster 79 Florian v. Wangenheim University of Dortmund Index 93