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Retailing

Author: Lewison, Dale M. Publisher: Prentice Hall, 1997.Edition: 6th international ed.Language: EnglishDescription: 884 p. : Ill./Photos ; 28 cm.ISBN: 0136224997Type of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5429 .L49 1997
(Browse shelf)
001219645
Available 001219645
Total holds: 0

Digitized

Retailing Brief Contents PART I Retail Overview 2 10. Merchandise Logistics System 414 11. Setting and Adjusting the Retail Price 452 12. Customer Assistance 488 13. Customer Communications 526 1. The Complex Nature of the Retail Industry 2 2. The Competitive Behavior of Retail Institutions 38 PART VI Control Systems 562 PART II Environmental Analysis 92 14. Retail Information and Control Systems 562 3. The Dynamic Character of Retail Environments 92 4. The Buying Behavior of Consumers 136 5. The Legal and Ethical Aspects of Retail Decisions 172 PART VII Retail Management 606 15. Strategic Retail Management 606 16. Adaptive Retailing Strategies 636 PART VIII Retail Specialization 17. Service Retailing 666 666 PART III Resource Assessment 209 6. Retail Organizations and Human Resource Management 208 7. Store Facilities Management 254 18. International Retailing 690 PART IV Market Analysis 304 APPENDIXES 729 8. Retail Location Management 304 A. Retailing Careers 729 B. Strategic and Tactical Cases 749 C. Glossary 833 Name Index 856 Subject Index 863 PART V Retail Merchandising 360 9. Merchandise Management 360

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