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An Interview with Zhang Ruimin, CEO, Haier group

Author: Paine, Lynn Sharp Publisher: Harvard Business School Publishing, 1998.Language: EnglishType of Content: InterviewType of document: AudiovisualNote: Product #: 399514-VIN-ENG Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are "collective enterprises." Examines the management and culture of an enterprise that has adapted successfully to the new, more open, economy of China in the 1990s.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Audiovisual Asia Campus
Archives
CD Rom DVD 183
(Browse shelf)
900192019
Consultation only 900192019
Total holds: 0

Product #: 399514-VIN-ENG
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are "collective enterprises." Examines the management and culture of an enterprise that has adapted successfully to the new, more open, economy of China in the 1990s.

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