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OBD: obsessive branding disorder: the business of illusion and the illusion of business

Author: Conley, Lucas Publisher: PublicAffairs 2008.Language: EnglishDescription: 230 p. ; 22 cm.ISBN: 9781586484682Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .C665 2008
(Browse shelf)
Available 32419001246223
Total holds: 0

Includes bibliographical references and index


Obsessive Branding Disorder The Business of Illusion and The Illusion of Business Contents 1 I N T ROD UC T I ON OBD Loyalty Beyond Reason 13 ONE A Branding Company Town 43 TWO Feeding the Monster 67 T H REE Buying Our Way into Being 91 F O UR Ad Creep 111 FIV E Poisoning the Grapevine 131 S IX Invisible Branding 151 SEVEN Getting Inside Our Heads 175 E IG H T Getting Personal 195 NINE The Future of an Illusion NOTES 205...... .ACKNOWLEDGMENTS .213...... INDEX 215

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